INFLUENCE OF POLITICAL ADVERTISING ON VOTER BEHAVIOUR: A STUDY OF 2017 GUBERNATORIAL

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INFLUENCE OF POLITICAL ADVERTISING ON VOTER BEHAVIOUR: A STUDY OF 2017 GUBERNATORIAL

TABLE OF CONTENTS
Title-
Certification
Dedicationiv
Acknowledgements v
Table of contentsvi
List of figures ix
List of tables x
Abstract xi
CHAPTER ONE: INTRODUCTION
Background of the study1
Statement of Research Problem 3
Objectives of the study 3
Research Questions 4
Hypothesis 4
Scope of the study 4
Significance of the study 5
Definition of Terms 5
References 7
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction 8
2.2 Review of concepts 8
2.3 Theoretical Framework 28
2.4 references 29
CHAPTER THREE: RESEARCH DESIGN AND METHODOLGY

3.2Research Design
3.3Population of Study
Sample/Sampling Techniques
3.5 Description of Research Instrument
Validity/Reliability of Data Gathering Instrument
Method of Data Collection
Method of Data Analysis
References
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Data Presentation and Analysis
4.3 Discussion of Findings
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of Findings
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for Further Studies
References
Appendix: Letter