A PRAGMATIC ANALYSIS OF CHOICE OF LANGUAGE USED IN ADVERTISEMENT BILLBOARDS IN EBONYI STATE

19

A PRAGMATIC ANALYSIS OF CHOICE OF LANGUAGE USED IN ADVERTISEMENT BILLBOARDS IN EBONYI STATE

ABSTRACT

The language of advertising, like every other field or discipline, has a language of its own, very often it does not follow the grammar or logical rules of the everyday language. It is a kind of language that functions and familiarizes itself with the context in which it is used. Disciplines such as law, Journalism, Arts and Humanities etc have kinds of languages peculiar to them such that the linguistic features employed directs one to know the field that such language use belongs. This clearly shows the inevitable power of language and its capacity to influence people and their behaviours. This is also true in the field of advertising where the choice of language affects the way messages are composed and conveyed; and the way of possible inflections and usages that language lend itself to

______________________________________

==>Disclaimer