CREATIVITY AND INNOVATION IN SOFT DRINK INDUSTRY

ABSTRACT

This project work is centered on creativity and innovation in the soft drink industry (The Study of Seven-Up Bottling Company Plc Enugu). The project work is aimed at accessing and addressing the Impact of Creativity and Innovation, Problems, and Challenges Encountered by Management in Making the Company to thrive in a Global Competitive Environment. The work employed the use of historical method, to review related literature in chapter two. In chapter three the survey research plan was used in questionnaire form concerning creativity and innovation in a soft drink industry. However, the stratified random sampling approach was adopted in selecting the sample size for the study. Furthermore, five hypotheses were formulated in line with the problems and objectives of the study. Data collected were analyzed and presented with tables and percentages, chi-square statistical test was used in testing the hypotheses, the following results emerged: that motivational incentives for creativity and innovation have encouraged the exploration of hidden talents in the work place, there is significant relationship between creativity and improvement in profit and market share, there are no relationships between creativity and loss of job in soft drink industry.. In view of the findings the following were recommended in the research work: to create enabling environment to improve employees creative ability, insulation of effective channel of communication, create a proper motivational incentive, employee to welcome change through technical training and management should give adequate support to their employees when embarking on creative process. Overall it is believed that the strict application of the recommendation would lead to further progress of achievements of organizational objectives of the soft drink industry.