EFFECTIVE COMMUNICATION INFLUENCE ON AN ORGANIZATION’S PERFORMANCE: A STUDY OF AIRTEL NIGERIA

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EFFECTIVE COMMUNICATION INFLUENCE ON AN ORGANIZATION’S PERFORMANCE: A STUDY OF AIRTEL NIGERIA

CHAPTER ONE

INTRODUCTION

Background to the Study

Communication is a means of bringing about change. It is the mainstream of any organization growth. There is need form interaction and understanding of management-employee relations this will bring about increased performance of all parties involued in the communication process or chain. According to Banihashemi (2011), communication as a medium, a means to performance ends, or as constitutive, as the end in itself. Communication is a process of transmitting information from one person to another.According to Stephen (2011) communication is a critical factor in directing and mobilizing the workforce towards the accomplishment of the organizational goals or objectives. By creating understanding it enhances co-operation and promote effective performance. According to Williams (2007) smart managers understand that the end effective, straight forward communication between managers and employees is essential for success

Communication ha s always been and still is an imporant aspect of daily living. More than ever before, its important is more interrelated than in the past, due to the development of transportation and information technology (IT). Not only this, industrial unrest that is evident today underscores this point. Besides, the term generation gap signifies failure in communication between various age groups in the society. Evidence all around us and our own personal experience have shown that successful communication is not easy even though very desirable.

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