CODE OF CONDUCT, ETHICAL PRACTICES AND LAW AS REGULATORY MECHANISM IN PUBLIC RELATIONS AND ADVERTISEMENT IN NIGERIA
CHAPTER ONE/INTRODUCTION
Legal and ethical issues are closely related in public relations practice, however they are not identical. Even when no violation of the law can be proven a practitioner can be sanctioned for unethical conduct under the Public Relations Society of America. Ethics are seen as moral issues that border on right and wrong, good and bad. Ethics could also be referred to as morals and principles and beliefs concerning right and wrong behaviour; virtue and vice.
Ethical Questions often arise in professional relationships with colleagues, clients, employers, news media, other professional bodies, financial analysts, and others. Increased professionalization is however, one possible answer to questions raised regarding ethical practice. It should however, be noted that even with the legislative force of certification, equated with licensing, ethical practice is still a function of individual behaviour.
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