PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA
PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA
ABSTRACT
As we all know the objective of any business venture is to maximize profit....
The effect of corporate culture on corporate image. A study of adeniran ogunsanya college...
The effect of corporate culture on corporate image. A study of adeniran ogunsanya college of education, ijanikin, Lagos
Abstract
Every organization has its own distinct organizational...
Gender stereotyping in advertising
Gender stereotyping in advertising
Problem Statement
That gender is one of the main segmentation variables for advertisers which is one of the factors that makes it...
The effect of Gender On Entrepreneurship Development In Nigeria
The effect of Gender on Entrepreneurship Development In Nigeria
Abstract
The study probes the issue of gender equality regarding entrepreneurship development within the NIGERIA cultural context....
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
ABSTRACT
The research work examines the IMPORTANCE of marketing research in...
The effect of word of mouth on consumer purchasing decision
The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company
Introduction
Consumer behavior is a young discipline; the earlier books...
E-Commerce And Service Delivery In Jumia
E-Commerce And Service Delivery In Jumia
CHAPTER ONE/ Introduction
1.1 Background of the study
“The market place isn’t what it used to be” (Kotler, 2000, pp.14). As...
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
ABSTRACT
The hotel business is arguably the...
The Effect Of Marketing Information System In Performance Of Small And Medium Scale Enterprises...
CHAPTER ONE
INTRODUCTION
Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes...
PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK
PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A bank is a financial institution licensed by...