Successes and Failures of Amazon’s Growth Strategies: Causes and Consequences
com Search Portal (2004 – 2006) In 2003, Amazon founded A9, an independent company, in Palo Alto, California, with a mission to develop technology for search and advertising. Headed by Udi Manber, former Chief Scientist at Yahoo, A stood for Amazon, and the 9 letters in the word “algorithm”. The search engine war for Amazon … Read more