INFLUENCE OF SOCIAL MEDIA EXPOSURE ON FASHION TRENDS AMONG STUDENTS
INFLUENCE OF SOCIAL MEDIA EXPOSURE ON FASHION TRENDS AMONG UNDERGRADUATE STUDENTS CHAPTER ONE/INTRODUCTION The usage of social media technology by luxury brands surged in 2009. Technology encourages customers to interact with brands. These customer interactions build the brand by increasing awareness, involvement, and engagement; thus, adding to brand recall and stimulating purchases. Tweets, blogs, and … Read more
