The Marketing Strategy Employed By Cubana Group And The Prospects For The Growth Of Odogwu Bitters In Nigeria

Introduction Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on marketing’s strategic role in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). As a result of the marketing concept’s embrace of both strategic and operational decisions, marketing and strategic management […]