COMPLAINTS FROM CUSTOMERS MANAGEMENT (CCM)
Notwithstanding the benefits of customer complaint management, many businesses in Nigeria do not take customer complaints seriously; as a result, consumers are often left to “lick their wounds” if there is a problem with the product they purchased or the services they received. This has caused countless businesses around the nation to lose clients. This has an impact on the success and survival of such businesses. This sad circumstance has caused some businesses in Nigeria to fail.
In addition to the aforementioned, Nigeria is only just beginning to employ information technology to handle client concerns. The majority of corporate firms in the nation handle consumer complaints using antiquated or basic techniques. Few businesses manage their consumers using software or information technology. This has had a detrimental impact on how these bad business entities function. Clearly, there is a big difference between what was anticipated and what happened. Yet, the purpose of this study project is to address the difficulties that commercial firms have while handling client complaints.
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