Different types of Television Commercials in Nigeria
Different types of Television Commercials Since the time the first ever commercial to be aired on television of Bulova Wat ch Company in July 1, 1941 many categories of advertisements have been formed. T he advertisements have become a part and parcel of daily life and are playing a significant role in decision making of the consumers. Such has become the power of advertisement that even a politician cannot assure his success in election ca mpaign in if he hasn t advertised on television.
The different categories of television advertising are political advertising, promotional advertising, infomercia ls, television commercial donut, promo, and sponsorship.
Political advertising is nothing but reaching out to the citizens of a particula r region to capture their vote bank. It s the most influential advertising method and is also very important as it affects the nation in a big way. The two main platforms to advertise for a political campaign are television and radio known as broadcast media. This also depends on the money raised through political campai gns. The earlier the money raised and the more the money raised, the better the method of advertising. Usually the candidate s party committees contribute the money. To advertise through television specialized consultants are be contacted to buy slots on local or national network. It has been observed that even a candid ate for local office position places an ad on television.
Promotional ads or product placement ads are commercials placed on television by marketers involving commercial products to increase their sales and services. P romotional ads can be featured on television, movies, music videos, books, websi tes and even video games. Good amount of money can be saved by consulting sales executives and by renting location, models and props. Television commercials are popular with automobile industry and James Bond movie s are credited for promoting them. Promotion of cigarettes or any other tobacco products in movies have always been a point of controversy as most of the State Governments have set up a limit for promotion of such items. Authenticity of the products and services being advertised are many times questioned by the consumer as some of them can be misleading. To tackle this, many consumer groups have been formed who ask for complete disclosure of the product from companies advert ising them. In case of any refusal for cooperation of any kind these groups are liable to slam a case against the product and its company.
The product ads can b e differentiated on the basis of appearances like sponsorship, cost reduction or iented, brand integration and fee based. Sponsorship is the contribution by the company to soaps or sports matches. Brand integration is known as the annexing of the product in a movie or video song.
Infomercials are differentiated from other television advertisements on the basis of time. They are usually thirty minutes long like a regular program. They are also known as teleshopping or paid programming. One can catch them at odd hours of the day like early morning or late in the night. It s actually a commercial letting out the complete information about a particular product like expert advice on the product, how it should be used, its cost, and where it is available. The y resemble more like a talk show than to a commercial as the advertisers communicate to viewers with the help of catchy phrases, celebrities and experts.
Television commercial donut is a template. Its like a blueprint and has all the necessary elements to make a finished commercial but the actual product is missi ng. Usually advertisers who find producing a commercial difficult use it. The lo cal networks in return of purchase of airtime on their respective channels usual ly provide the commercial donut. It is a very cost effective method but it has a lack of creativity that will not ensure customer attraction. With the advanceme nts in video editing technology this option is becoming increasingly popular amo ng advertisers.
Promos or network promotional advertising involves television advertising. The a mount of commercials that are being hosted on local and national television has been rising by the day and has featured almost everything one can imagine in the world. Sponsoring a program or a channel is done to promote products or a program for a cause. The group or individual supports financially to advertise his product, s ervice or organization. PPPPP Word Count 709
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