EFFECTIVE COMMUNICATION INFLUENCE ON AN ORGANIZATION’S PERFORMANCE

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EFFECTIVE COMMUNICATION INFLUENCE ON AN ORGANIZATION’S PERFORMANCE

CHAPTER ONE

INTRODUCTION

Background to the Study

Communication is a means of bringing about change. It is the mainstream of any organization growth. There is need form interaction and understanding of management-employee relations this will bring about increased performance of all parties involued in the communication process or chain. According to Banihashemi (2011), communication as a medium, a means to performance ends, or as constitutive, as the end in itself.Communication is a process of transmitting information from one person to another.According to Stephen (2011) communication is a critical factor in directing and mobilizing the workforce towards the accomplishment of the organizational goals or objectives. By creating understanding it enhances co-operation and promote effective performance. According to Williams (2007) smart managers understand that the end effective, straight forward communication between managers and employees is essential for success

Communication ha s always been and still is an imporant aspect of daily living. More than ever before, its important is more interrelated than in the past, due to the development of transportation and information technology (IT). Not only this, industrial unrest that is evident today underscores this point. Besides, the term generation gap signifies failure in communication between various age groups in the society. Evidence all around us and our own personal experience have shown that successful communication is not easy even though very desirable.

Communication involves a person or people trying to pass across a message to a person or people about a person. Same people or thing different categories of people practice the act of communication. The government of a nation to its populace, the teacher to his students, the pastor to his church members, the sellers to the buyers etc. However, not every communication is effective. To avoid creating a gap in communication it is good to note that no matter how powerful or weighty a message is, it must not be presented in unclear terms

Communication is an essential tool for co-existence; we will find it difficult to come together as regarding the multiple tribes without communication. Communication is one of the tools that hold a societies together people begging to modify and end relationship by communication with one another. Communication is the channel of influencing, the mechanism of change, it effectiveness could mean the accomplishment of an organizations objective. One of the communication remarks often made is the lack of effective communication which is the major problem facing most  organizations if the cost of industrial unrest is taken into consideration value of communication can be seen in its fair perspective.

In the past, organizations have measured the effectiveness of their communication primarily, in terms of how well it was filling it story.

Currently however, there is an increasing recognition if the importance and value of communication in term of obtaining feed back from the employees. Communication is the only approach to the development of marginal understanding between the management and employees. Without marginal understanding, there is no communication.

 

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