EFFECTS OF INTELLECTUAL PROPERTY MANAGEMENT ON PERFORMANCE OF SELECTED MANUFACTURING FIRMS IN SOUTH EAST NIGERIA

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EFFECTS OF INTELLECTUAL PROPERTY MANAGEMENT ON PERFORMANCE OF SELECTED MANUFACTURING FIRMS IN SOUTH EAST NIGERIA

ABSTRACT

The work is centered on the effect of IP management on Performance of selected Manufacturing Firms in South East Nigeria. The objectives of the study are; To determine the extent to which protection of intellectual property through trade mark affects the market share in manufacturing firms in the south east Nigeria; To ascertain the degree to which patents induce creativity in manufacturing firms in the same zone; To establish the level to which intellectual property protection fulfills its mission in manufacturing firms; To analyze the various risks involved in intellectual property registration to see if they are higher than expected benefits; To find out the extent to which corporate managers are involved in the management of intellectual property portfolio in their firms and the implications of their involvement especially in the south east Nigeria. The location of the study is the South East Nigeria comprising of Abia, Anambra, Ebonyi, Enugu and Imo states. Seven selected firms were used for the study and they consist of a population of 2258 employees. Exuastive sampling technique was applied to the managerial cadre of the population. Out of the total population, the managerial staff is made up of 644 employees out of whom 604 were qualified to be used for the empirical study. The companies are; Pittasson Industries Ltd., Alo Aluminium Manufacturing Industry Nig ltd, Hardis and Dromedas Ltd, General Cotton Mill Ltd, Ofali Rural Industries Ltd, and Jacobs Wine Nigeria Ltd. Primary data were collected through questionnaire structured in 5 point Likert scale and were complemented with oral interview. Again, secondary data were collected through findings from available literature from works of other authors. Analysis of the data was done using statistical tools of Chi Sq, Pearson Product Correlation Coefficient and Z test used to compare the sample and population mean. Other tools like frequency tables, percentages and statistical package for social science research (SPSS) were also adopted. Hypotheses 1 and 5 are to be tested with Friedman Chi square. This tool is commonly used to compare observed data and expected data. Hypothesis 2 and 3 are to be tested with Pearson Product Correlation CoefficientHypothesis 4 will be tested with the z-test. The z-test tool compares sample and population means to determine if there is a significant difference between the variables.This is seen in the statistical significance of (X2c =19.016, p,< .05). Secondly, patents rights induce creativity in manufacturing firms, (r =. 955, P<.05).Intellectual property fulfills its mission in manufacturing firms r = .728 > r= .195 Thus (r =.728, P<.05) It was also discovered that management of intellectual property is usually done by legal practitioners, (xc2 = 213.932>xt2 =26.30). Also discovered is the fact that, when intellectual property rights are used together with other forms of protection, it yields maximum benefit. Lastly, the benefits that are accruable by the use of intellectual property are higher than the risks involved in IP registration, (Zc =11.517>Zt = 1.96). The study then concludes that contrary to the seemingly believe that protection of IP through the use of IPR does not contribute to an organizations success, it does actually positively impact on the organizations performance to a significant level. The recommendation therefore is that firms should in addition to other strategies, recognize their intellectual properties, and adopt the use of IP rights to protect them. Another recommendation is that IP should be managed strategically by the right personnel which from the findings of the author are the corporate managers.

TABLE OF CONTENTS

Declaration i
Approval ii
Dedication iii
Acknowledgements iv
Abstract v
List of tables vi
List of figures vii

CHAPTER ONE: INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 7
1.3 Objectives of the Study 11
1.4 Research Questions 12
1.5 Research Hypotheses 12
1.6 Significance of the Study 13
1.7 Scope of the Study 13
1.8 Profile of Selected Organizations 14
1.9 Operational Definition of Terms 18
References 20

CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.0 Introduction 22
2.1 Conceptual Framework 22
2.1.1 Concepts of Intellectual Property 22
2.1.2 Concepts of Intellectual Property and Performance 23
2.1.3 Concepts of Intellectual Property as an Intangible Asset 28
2.1.4 Concepts of Intellectual Property Rights and the importance of its Protection 29
2.1.5 Intellectual Property Rights and Policies 31
2.1.6 The Role of Intellectual Property in the Innovation Process 35
2.1.7 The Role of Intellectual Property in the Innovation Process 38
2.1.8 The Concept of Knowledge: Knowledge Flows, Creativity and Innovation 40
2.1.9 The Concept of Management 44
2.1.10 Concept of Manufacturing Companies 48
2.1.11 Management of Intellectual Property as an Intangible Asset 50
2.1.12 The Decision to Innovate 52
2.1.13 Intellectual Property Valuation 54
2.1.14 How can Intellectual Property Enhance the Market Value of your
Manufacturing Firms? 55
2.1.15 Types and Functions of Intellectual Property Rights 56
2.1.16 Industrial Design 57
2.1.17 Patent 58
2.1.18 Trade Mark 59
2.1.19 Trade Secret 60
2.1.20 Copy Right 60
2.1.21 Traditional Knowledge 62
2.1.22 Geographical Indications (GI) 62
2.1.23 Economic Value of Intellectual Property 63
2.1.24 Assessment and Control of Intellectual Property in Nigeria 65
2.1.25 Intellectual Property Theft in Organizations; who they are and when they steal 66
2.1.26 The World Intellectual Property Organization (WIPO) 72
2.1.27 World Trade Organization (WTO) 72
2.2 Theoretical Review 72
2.2.1 Theoretical Perspective 72
2.2.2 Theories of Intellectual Property 73
2.2.3 Theories of Performance 76
2.3 Empirical Review 81
2.4 Conceptual/Theoretical Framework 108
2.5 Gap in Literature 111
2.6 Contribution to Knowledge 112
References 114

CHAPTER THREE: METHODOLOGY
3.1 Introduction 125
3.2 Research Design 125
3.3 Sources of Data 126
3.4 Population of the Study 127
3.5 Sample Size Determination 127
3.6 Research Instrument 128
3.7 Sampling Technique: 129
3.8 Data Analysis Technique 129
3.9 Validity of the Research Instrument 129
3.10 Reliability of the Research Instrument 130
References 131

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction 132
4.2 Data Presentation and Analysis 132
4.3 Oral Interview Analysis 149
4.4 Test of Hypotheses 152
4.5 Discussion of Findings 158
4.6 Discussion of Findings Relating to the Objectives 160

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS
5.1 Summary of Findings 167
5.2 Conclusion 168
5.3 Recommendations 169
5.4 Limitations of the study 170
5.5 Suggestion for further studies 171

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