Gender stereotyping in advertising

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Gender stereotyping in advertising

 

Problem Statement

That gender is one of the main segmentation variables for advertisers which is one of the factors that makes it interesting to advance study how gender stereotyping is manifested in television advertisement. Although large amounts of research have been done since the 1970s but there is still some things that are unknown.

This study will shows the effect of gender stereotypes on advertisement.

10K

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