This study is an attempt to examine the Impact of Total Quality Management (TQM) on organizational productivity, A Case Study of Ama Brewery, 9th mile Enugu. The research further focuses on the approach adopted by organizations that has implemented the concept and the rate of success achieved. These is a prove that effective TQM implementation can improve their competitive abilities and provide strategic advantages in the market place. The effects of not participating in TQM implementation by all management levels, challenges disrupting the TQM implement in an organization and failure to organize frequent employee training have been a big problem. This research work tries to ascertain the impact of TQM implementation in the organization, level of management involvement, challenges disrupting the implementation, impact of employee training and TQM principles application to goal attainment. It is through the questionnaire method and oral interview that data are collected from aforementioned organization. References were made to journals, related books, internet and magazines when writing this project. The aforementioned organization agreed that TQM have impact in organizational productivity. It is not all management levels in Ama Brewery contribute in TQM implementation. The failure to organize frequent employee training have been a major setbacks to their organization, while some management challenges disrupt TQM implementation in the organization. They should engage in frequent employee training inorder to increase the level of individual and organizational competence. All management levels should join hands in TQM implementation so that quality will be attained. Researches can be made for further informations on all related textbooks from foreign country.

                                      CHAPTER ONE


          Total Quality Management (TQM) has become a world-wide topic in the twenty-first century. Having its roots partly in the USA and partly in Japan, it was primarily adopted by some Japanese companies in the decades immediately after world war II with the greater successes of Japanese companies during the 1980s.

          Companies all over the world found that it was necessary to have good quality management practices in order to stay competitive (Lagrosen, 2002). Total Quality Management is an enhancement of the traditional way of doing business. It is a proven technique to guarantee survival in world competition. Only by changing the actions of management will the culture and actions of an entire organization be transformed. Total quality management (TQM) as a management approach of an organization is centred on quality based on the participation of all its members and aiming at long term success. This is achieved through

customer satisfaction and benefits to all members of the organization and society.

          In other words, TQM is a philosophy for managing an organization in a way, which enables it to meet stakeholders need and expectations efficiently and effectively without compromising ethical values (ISO, 8404, 1994). TQM has been widely implemented throughout the world. Many firms have arrived at the conclusion that effective TQM implementation can improve their competitive abilities and provide strategic advantages in the market place. (Anderson, Fornell & Lehmann, 1994) several studies have shown that the adoption of TQM practices can allow firms to compete globally (Easton, 1993), (Ernst and Young, 1996; Womack & Roos, 1990). Several researchers also reported that TQM implementation has led to improvements in quality, productivity and competitiveness in only 20 – 30% of the firms that have implemented it (Benson, 1993). According to a survey of manufacturing firms in Georgia, the benefits of TQM are improved quality, employee participation, teamwork, working relationship, customer satisfaction, employee, satisfaction, productivity, communication, profitability and

market share (Dale, Zairi, Vanfder Wiele & Williams, 2000).

          A study conducted by Rategan (1992) indicated that a 90% improvement rate in employee relations, operating  procedures, customer satisfaction, and financial performance is achieved due to TQM implementation. However, Burrows (1992) reported a 95% failure rate for initiated TQM implementation programs; Eskildson (1994), Tomow and Wiley (1991) reported that TQM implementation has uncertain or even negative effects on performance. Longenecker and Scazzero (1993) indicated that achieving high product quality and pursuing successful TQM implementation are highly dependent on top management support.

          Total quality management is seen as a holistic approach to managing project. It includes continuous improvement, training and re-training of staff, customers satisfaction, top management support, defect-free product at first attempt, elimination of rework, cost effectiveness etc.

          Haris and McCaffer (2002) stated that total quality management consists of all activities that managers perform to improve their quality and policy such as quality planning,

quality control, quality assurance and quality improvement. It is a process of getting assurance and quality rid of poor quality from production rather than getting rid of poor quality products. Total quality management (TQM) is a philosophy that involves everyone in an organization in continual efforts to improve quality and achieve customers satisfaction.

          Continuous improvement is the philosophy that seeks to make never ending improvements to the process of converting inputs into outputs. The three key philosophies in TQM according to Telsang (2004) are;

-Continuous improvement is never-ending push to improve.

-Involvement of everyone in the organization goal of customers satisfaction.

-Constant training of employees on the methods and concepts of quality.

          According to Bamiscile (2004), quality can be measured by clearly laid down requirements Newlove (1987) and Pateman (2004) used the concept of conformity with requirement as the definition of quality in productive

organization. All team members who perform quality functions should endeavour to produce quality products at first attempt. This will ensure clients satisfaction and save cost for rework. Quality affects all aspects of the organization and has dramatic cost implications. The most obvious consequence occurs when poor quality creates dissatisfied customers and eventually leads to loss of business.

          Even though there are disadvantages associated with ISO,9000 implementations, the benefits cannot be discounted.

Figure 1: Conceptual Framework of TQM


          New competitive strategies have ruptured established management doctrines and rendered conventional methods or products/services development and delivery obsolete. Competition has become so high in all fronts that the time is now when organizations will only survive by making a difference. This is the reason John Young, president of Hwelett – Packard once said “in order to compete in a global economy, our products, systems and services must be of a higher quality than our competition increased expectation and demands on the part of customers in every area of organizational life have taken the centre stage.

          The days are gone when organizations could rest on their Laurels and claim to hold franchise to best quality products and services. The continually wave of technological and environmental change have turned several organizations into bystanders on the road to the future and have made their structures, processes and skill become progressively less attained to the ever-changing realities of the demands and expectations of present day customers.

          While the rule of the game today in all industry segments is continuous improvement of processes, systems and skills, many organizations do not possess a keen sense of urgency required to reinvent the needs of the current business model.

          Quality improvement and service delivery is still seen by many organization today not as a way of survival but as optional extras. Even on occasions where a good number of organizations attempt improvement efforts.

1.What are the impacts of Total Quality Management (TQM) in the organization?

2.What are the effects of not participating in the TQM implementation by the entire management levels.

3.What are the challenges disrupting the TQM implementation in the organization and how can it be attacked.

4.To what extent does the failure to organize frequent employee training affect the TQM implementation in the organization and how can it be solved.

5.What are the implications of not applying all TQM principles during its implementation in the organization?


          An organization that adopts total quality management approach will not only survive but also increase its market share while the one that does not, will hardly survive. As we face the new millennium with challenges this study will help to determine the level of TQM adoption in Ama brewery.

          This study will indicate if there are things that are being done wrongly and how to take the corrective steps. The study, will among other things achieve the following objectives;

1.To ascertain the impact of TQM in Ama Brewery.

2.To ascertain the level of managements involvement in TQM implementation.

3.To determine the challenges disrupting TQM implementation in Ama Brewery, 9th Mile Corner.

4.To access the impact of employee training in the achievement of quality.

5.To investigate if the application of TQM principles in Ama Brewery has led to the significant success of their project.


1.Do TQM implementation affect the organizational productivity.

2.In what ways (if any) does all management level involvement in TQM implementation affect productivity in Ama brewery.

3.Do some challenges disrupt the TQM implementation in the Organization. 

4.In what ways does the failure to organize frequent TQM implementation.

5.In what ways does the failure to apply all TQM principles during its implementation affect the organization.


          It is in consideration of the problems stated above and the objective of the studied environment that the researcher propounded the following hypotheses.

1.Ho:The implementation of TQM in the organization have no impact in the organizational productivity?

          Hi:The implementation of TQM have impact in the organizational productivity.

2.Ho:Failure of all the management levels to participate in TQM implementation have no side affect on organizational productivity.

          Hi:Failure of all the management levels of participate in TQM implementation have side affect an organizational productivity.

3.Ho:There are no challenges disrupting the TQM implementation in the organization.

          Hi:There are challenges disrupting the TQM implementation in the organization.

4.Ho:The failure to organize frequent employees training have no affect in the TQM implementation.

          Hi:The failure to organize frequent employee training have affect in the TQM implementation.

5.Ho:Failure to apply all TQM principle during its implementation does not effect the organization.

          Hi:The failure to apply all TQM principles during its implementation, affects the organization.,


          These research work will help management/organizations to understand the new definition of total quality management (TQM) and it’s  importance in competitive industries.

          TQM is not only important to Ama brewery but to all organizations in the areas of purchasing, manufacturing, product service, and marketing.

          Total quality management (TQM) affects purchasing, manufacturing, product service and marketing.

          These study is significant in many aspects the benefits are:

1.Economic Improvement

(In the form of reduced operating costs and loses).

2.Customer Satisfaction

(Especially regarding product quality, service and design).

3.Increases employee morale.

          Total quality management (TQM) encourages innovation, makes the organization adaptable to change, motivates people for better  quality and integrates the business arising out of a

common purpose and all these provide the organization with valuable and distinctive competitive edge.

          It would also enable management, especially the management of Union Bank Plc to create an environment in which the quality of service and their products will be the vision and concern of not only the production quality department but of every staff of the organizations.


          This study is intended to focus on the impact of total quality management in organizational productivity with particular reference to Nigerian Breweries Plc, Ama Brewery Enugu where the goal is not only to enhance customer satisfaction but also to manage the business effectively. With a view to finding out the level of success recorded in their organization as a result of total quality management (TQM) implementation.


          The difficulty in obtaining information from Nigerian brewery, 9th Mile Corner Enugu was the major limitation of

the study. The questionnaire was administered on a hundred and sixty-eight (168) and only one hundred and forty employees responded. The unavailability of some organizational document equally was a set back to this work.

          The limited time available within my disposal also posed a major handicap on the proper execution of the research paper. Their workers were usually on a shifting schedule, there by making it difficult for me to meet those that were supposed to issue me with vital information.



Any interrelated group of work activities that receives inputs from supplier and blends resources to transform and add value to the inputs in order to produce a product or service to meet customers needs and expectations.


The extent to which a product satisfies the customers.

!Quality Circle

Work group that meets to discuss ways to improve quality and solve production problems.

!Total Quality Management

It is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing requirements in response to continuous feedback.

!Quality Delivery

All activities engaged in an organization process aimed at delivery quality products and services to customers.

!Quality Function Deployment

A structured and disciplined process of identifying the requirements of customer for process realignment and product or services re-design.


In an organization, the functions and activities that work together to fulfil the purpose of the organization.

!Total Quality

The culture of an organization where continuous improvement is integrated into all activities.

Download Full Material-N5000

Leave a Reply