Influence of media campaigns on early marriage as it affects educational attainment of women

INTRODUCTION

Researchers have mapped out the relationship between women’s education and development. These include: The increased participation of women in productive activities, reduced reproductive burdens, improved maternal and family health, and increased opportunities for the education of children, especially daughters. Researchers also highlight the empowering role of education, that is, the crucial role it plays in increasing women’s self-esteem and personal fulfillment through the dissemination of information, knowledge and skills (Emebet Mulugeta 1999:7). The importance of educating girls is entering public consciousness globally. The education of girls is a stimulus for societal change and human development. Studies consistently document that girls’ education enhances the welfare of the population and increases the country’s economic productivity. Hence, investing in girls’ education provides the highest returns, both economically and socially (UNESCO 2002b). Of course, the transformative power of education, especially women’s education, as a key to the desired societal development in developing countries has repeatedly been demonstrated. Despite wide acknowledgment of the value of female education, women and girls in developing countries, including Nigeria, are still excluded from the educational system. Many researchers argue that efforts to promote gender equity in the educational system of developing countries are confronted by challenges including poverty, cultural beliefs and practices. In developing countries, including Nigeria, economic, social and cultural factors, in complex interaction, play their part in determining access to and success in education, both for boys and girls. However, the impact of these factors is greater on girls than on boys in most contexts. A useful way to look at these different dimensions of the problem is to divide them into ‘supply-side’ and ‘demandside’ factors. The supply-side factors include: Shortage of places and poor physical infrastructure, poor quality of education, and lack of female teachers. Shortage of school places, the remoteness of rural schools and poor physical infrastructure are major problems in many developing countries. Such deficiencies are often due to lack of resources. Girls tend to suffer more than boys from such deficiencies. Girls are often disadvantaged because of well-founded concerns about their physical security. The poor quality of school facilities in the developing world also militates against girls’ attendance. In societies, which ascribe great importance to female ‘modesty’, simply a lack of toilet facilities can make school environments inhospitable to girls and deter parents from sending their daughters to school. The quality of the education offered in developing countries is often very poor. This is particularly so for girls, with curricula and textbooks frequently reinforcing limiting and demeaning stereotypes about women’s roles. Studies show that girls often have to spend more school-time than boys doing non-formal educational “house-keeping” tasks. Where there are little educational benefits to be gained, it is not surprising if poverty-stricken parents decide that it is not worth incurring the costs of sending a girl to school. Furthermore, studies in sub-Saharan Africa show that the lack of female teachers as role models is discouraging the girls and can prevent them from doing well at school. The demand-side factors include: Socio-cultural attitudes, and direct and indirect costs. In many developing countries, a woman’s role is still defined in terms of marriage and child rearing, and girls’ education is seen as less important than boys. Other cultural features also have a strong effect on girls’ education. For instance, in patrilocal societies, including Nigeria, a young girl moves into her husband’s family on marriage, so it is her husband’s family rather than her birth family that reaps the rewards of her education. In such societies, parents look to sons to take care of them in old age, which is another incentive for parents to educate sons rather than daughters (UNICEF 2002a; UNESCO 2001; Synder 2001).

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Influence of electronic media advertising of peak milk brand on students purchasing habits

Influence of electronic media advertising of peak milk brand on students purchasing habits

Abstract

This study examined the impact of advertising on consumer buying behavior in Enugu State Nigeria. Most organizations in Nigeria pay lukewarm attitude in advertising their products and services through effective advertising medium, and this have adverse effect on their output in terms of sales. They do not see the need of spending part of their budget in advertisement to promote their products and services and influence consumer buying behavior. With great increase in technological advancement, effective advertising has become extremely important to be able to have competitive advantage, hence the need for this study. This study adopted a survey research design. It involves collection of data from respondents through questionnaire to test hypotheses. Multiple regression technique was used to test hypotheses. The research findings show that a significant and positive relationship lie between the independent variables emotional response, environmental response towards brand, brand awareness and sensory stimulated advertising and dependent variable consumer buying behavior. All the independent variables have statistically significant t-ratio and have positive relationship with consumer buying behavior. This result is consistent with the literature. We recommend that for effective advertising to take place, the target audience must be extensively reached to know their consumption pattern and behavior toward products and services. And that effort should be directed more on emotional related advertising, since consumers patronage are highly induced through their emotion.

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Nigeria media framing of coronavirus pandemic and audience response

Nigeria media framing of coronavirus pandemic and audience response

Abstract

Background

Part of the role of the media is to report any issue affecting the society to the masses. Coronavirus has become an issue of transnational concern. The importance of the media in the coverage of coronavirus disease 2019 (COVID-19) in Nigeria and its implications among Nigerian populace cannot be overestimated. This study evaluates how Nigerian media depict the coronavirus pandemic and how the depictions shape people’s perception and response to the pandemic.

Methods

The study employed a quantitative design (newspaper content analysis and questionnaire). The content analysis examines the nature of media coverage of coronavirus in Nigeria and China using four major national newspapers (The Sun, The Vanguard, The Guardian and The Punch). The period of study ranged from January 2020 to March 2020. A total of 1070 newspaper items on coronavirus outbreak were identified across the four newspapers and content-analysed.

Results

The finding shows that the coverage of the pandemic was dominated by straight news reports accounting for 763 or (71.3%) of all analysed items. This was followed by opinions 169 (15.8%), features 120 (11.2%) and editorials 18 (1.7%) respectively. The Punch 309 (28.9%) reported the outbreak more frequently than The Sun 266 (24.9%), The Guardian 258 (24.1%) and Vanguard 237 (22.1%). Finding further suggests that the framing pattern adopted by the newspapers helped Nigerians to take precautionary measures.

Conclusion

Continuous reportage of COVID-19 has proved effective in creating awareness about safety and preventive measures thereby helping to ‘flatten the curve’ and contain the spread of the virus. However, the newspapers should avoid creating fear/panic in reporting the pandemicDownload Full Material-N5000

THE EFFECT OF ICT IN TELEVISION PRODUCTION. A STUDY OF WAPTV

THE EFFECT OF ICT IN TELEVISION PRODUCTION. A STUDY OF Wale Adenuga Productions Limited

CHAPTER ONE/INTRODUCTION

Background Of Study

As the world grows complex and sophisticated, new media technologies are invented. The invention of new media technologies has always been a catalyst for change in the broadcast industry. This change can be attributed to the introduction of new media technologies in broadcasting occasioned by giant technological advancement.

 

The advancement in media technologies has cut the barrier of time and space in our broadcast industry; it has also made communication easier and more democratic and the creation and distribution of media content easier. No wonder Defleur and Dennis (1991: 229) observed that:

Technology has always been a metaphor for change in media industry. As far back as Gutenberg, it was technology: the movable type that spurred change. Later, fast printing presses, the telegraph, zinc engraving, modern photography, radio, television, fibre optics, and other technologies heralded new developments for media and their audience.

 

The emergence of ICT and the imaginative applications of these new technologies and older technologies make it possible for the society to be more informed. It also makes information processing, delivery, storage and retrieval easier. As the world strives towards globalization, the new media technologies are believed to be a great facilitator of this move.

 

With digital technology, films on the screen are presented in nearly perfect condition without declining brightness and color, dirty spots and scratches caused by damaged film. At the same time, digital technologies preserve and present original high-fidelity sound, creating a true, exciting stereo ambience for audiences (Jieyi, 2011).

 

Digital technology embraces digital electronics, and utilizes certain equipment to transform picture, text, sound, image and other information into binary digits that can be recognized by electronic computer, which then computes, processes, stores, transmits, spreads and resume these information. It is named as digital technology because the computer is used to encode, compress and decode the information in computing and storage.

 

Digital technology in this study refers to all computer technologies applied in film. It can be divided into two: technologies that used to produce the film itself, i.e. digital graphic processing technology based on computer graphics, including digital imaging, HD technology, non-linear editing, and scene design; and digital film transmission technologies represented by digital video, network, digital distribution and digital projection (Jieyi, 2011).

 

As the world grows complex and sophisticated, internet communication technologies are invented. The invention of internet communication technologies has always been a catalyst for change in the broadcast industry. This change can be attributed to the introduction of graphics communication in broadcasting occasioned by giant technological advancement. Film is an artistic product of science and technology that brings out the filmmaker’s story and fantasies in a motion picture. The history of film is based on the technological advancement for quality. According to Wang (2011), the Lumière Family is considered as the inventor of film develop from silent film to sound film, black and white to color, followed by wide screen, digital, huge screen, and 3D films, even the revolutionary VR film.

All these are the products of technology in the field of film. Technological developments have revolutionized the film industry, and how it has shaped the movie industry from the 1960s is the most impressive one as it has also introduced filmmakers to globalization which has opened up new markets and strengthened the idea of forming partnerships with other countries.

Brief Historical Background Of  Wale Adenuga Productions Limited- WAPTV

Wale Adenuga Productions Ltd. came into existence 27years ago out of the foresight a young man, who had trust in God and his ability. When Wale Adenuga graduated from the Business Administration Department of the University of Lagos in 1974, he set his mind on affecting the lives of others through his natural artistic endowments.

 

Wale Adenuga Productions Limited gave birth to some of the most popular and widely circulated magazine ever produced in Nigeria. These were Ikebe Super, Super Story and Binta. When they were published, these magazine sold in the excess of half a million copies per edition. They were a success story.

 

But again for his foresight, the man behind the company recorded Papa Ajasco on the celluloid in 1983 and Binta My Daughter on home video in 1995. A year later, the Papa Ajasco comedy series came on television would reach more Nigerians in this troubled economic period than magazines. His thought proved prophetic. Nigerians in all the states have continued to show appreciation for the programmes.

 

The vision of  Wale Adenuga Productions Ltd. aspires to be one of the most efficient and effective among the world’s film and television production companies through the promotion and sustenance of excellent educative and entertaining programmes.

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