MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC

CHAPTER ONE

1.0     INTRODUCTION

1.1     BACKGROUND OF THE STUDY

A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990)

  • In the 1990s, greater emphasis being placed on technology and innovation.
  • New concept like personal banking, retail banking, total branch automation, etc were introduced

 

Banks’ activities can be divided into retail banking, dealing directly with individuals and small businesses: business banking, providing services to mid-market business; corporate banking, directed at large business entities; private banking, providing wealth management services to high network individuals and families: and investment banking, relating to activities on the financial markets. Most banks are profit-making, private enterprises. However, some are owned by government, or are non-profit organizations.

 

Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently. Marketing scope in banking sector should be considered under the service marketing framework, Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand, financial marketing is the function which relates uncongenitalies, differences and non similar applications between financial institutions and judgement standards of their customers.

 

The reasons for marketing scope to have importance in banking and for banks to interest in marketing subject can be arranged as:

Change in demographic structure: Differentiation of population in the number and composition affect quality and attribute of customer who benefits from banking services. Intense competition in financial service sector: The competition became intense due to the growing international banking perceptiveness and recently being non limiting for new enterprises in the sector. Increase in liberalization of interest rates has intensified the competition.

 

Bank’s wish for increasing profit: Banks have to increase their profits to create new markets, to protect and develop their market shares and to survive on the basis of intense competition and demographic chance levels.

 

1.2     HISTORICAL BACKGROUND OF FIRST BANK NIG. PLC.

First Bank is one of the oldest financial institutions in Nigeria and was the first bank to be established in West Africa. The bank was incorporated as a limited liability company in March 1894 and was listed on The Nigerian Stock Exchange in March 1971. Following the Central Bank of Nigeria’s (“CBN”). induced industry-wide consolidation in 2005, the bank acquired its merchant banking subsidiary. FBN (Merchant Bankers) Limited and MBC International Bank Plc. The bank offers a wide array of financial services to a diverse customer base through its local and offshore offices, including 465 branch offices country wide and 532 ATM’s. In addition to growing organically through new products and branch development, other viable domestic acquisitions are being explored. The intention is to extend the branch network to 600 by the end of 2008.

 

1.3     STATEMENT OF THE PROBLEM

Primarily, Banks are regarded as only interested in loan and saving and other related transaction but it is quite certain that beyond that, banks do engages themselves in marketing activities. To this effect, the problem of this research work is to know the extents and ways in which the banks carry out their marketing serving such as making use of E-banking, Core – Banking, corporate banking, Mobile banking, Plastic money. NRI banking etc in carrying out their marketing services.

 

1.4     OBJECTIVES OF THE STUDY

The aim of this research work is to analyze the marketing of banking services and the means in which the services are rendered by the banks. It will go a long way to unveil the new innovative method of marketing services used by banking sector such as E-banking, Core – Banking, corporate banking, Mobile banking. Plastic money. NRI banking etc, it will also investigate into the use of Marketing mix of banking sector in marketing services which involve the analysis of the Banks Products, Price, Pricing, Place, Promotion, Process, Physical evidence. To examine the level of market service delivery in First Bank Plc Owerri in relation to Information Technology (IT) innovations To examine the employees’ perception of the effects of IT innovations on market service delivery in First Bank Plc Owerri

 

1.5     SIGNIFICANCE OF THE STUDY

This work though will be carried out in reference First Bank PLC, the findings can be significantly applied to the banking industries at large. The essence of investigating into the role of marketing of banking services is to objectively unveil to improvement it has made in the banking industries in regard to the banking services delivery.

 

1.6     RESEARCH QUESTION

In order to achieve it aims, these project will try to offer answers to the following questions:

  1. Has the marketing of banking services in the banking industries improved the banking Industries?
  2. To what extent have the E-banking helped in marketing of banking services
  3. Is the use of Core – Banking still in existence?
  4. Is corporate banking necessary in service delivery’?

These and more are the questions this research work has set out to solve.

 

1.7     RESEARCH HYPOTHESES

For a clearer understanding of the research work and validation of information gotten for the purpose of this research, some hypothetical statement was formulated which will be tested later in chapter four (4). The hypotheses comprise of two: Null hypothesis (H) and Alternate hypothesis (Hi). the null hypothesis is bound for rejection if the calculated value is greater than the observed value.

Hypothesis I

Ho: The use of New innovative method of marketing services in the marketing of banking has not contributed to the improvement of the services delivery in first bank plc.

Hi:     The use of New innovative method of marketing services in the marketing of banking has contributed to the improvement of the services delivery in first bank plc.

Hypothesis II

H0:     The application of marketing Mix strategies has not enhanced the quality of service delivery and customer satisfaction in first bank Nigeria plc.

Hi:     The application of marketing Mix strategies has enhanced the quality of service delivery and customer satisfaction in first bank Nigeria plc.

 

1.8     SCOPE OF THE STUDY

This study concentrated on First Bank PLC and it does not in totality analyzed the functionality of the bank but limits it self on the marketing of banking services. This study therefore examines the role the marketing of banking services ,a enhancing the marketing of banking services. Considering these factor the data and response to the questionnaire were limited to staff and customers of First Bank PLC Owerri.

 

 

1.9     DEFINITION OF TERMS MARKETING

According to the Oxford Advanced Learner’s dictionary, marketing is the activity of presenting, advertising and selling an organizational products or services in the best possible way.

BANKING SERVICES

Banking services can be seen as those business transactions and services the banks carries out among them and their customers to generate income for the banks and to serve the bank’s need.

E-BANKING

The remote deliver of new and traditional banking products and services through electronic delivery channels. (FFIECJ).

E-banking is an abbreviation for electronic banking. E-banking allows you to conduct bank transactions online, instead of finding a bank and interacting with a teller. Most U.S. banks offer E-banking, though the extent of the services may vary. For instance, some banks may offer unlimited bill pay options while others restrict online activity.

CORE BANKING

Core Banking is normally defined as the business conducted by a banking institution with its retail and small business customers. Many banks treat the retail customers as their core banking customers, and have a separate line of business to manage small businesses. Larger businesses are managed via the corporate banking division of the institution. Core banking basically is depositing and lending of money.

COOPERATE AND INVESTMENT BANKING

Corporate & Investment banking is a term used to describe a range of banking and investment products and services delivered to corporate clients, financial institutions, governments, agencies and, in some cases, to wealthy or ‘high-net-worth’ individuals and families,

MOBILE BANKING

Mobile banking (also known as M-Banking, SMS Banking etc.) is a term used for performing balance checks, account transactions, payments etc. via a mobile device such as a mobile phone or Personal Digital Assistant (PDA).

PLASTIC MONEY

Generic term for all types of bank cards, credit cards, debit cards, smart cards, etc.

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THE IMPACT OF MONETARY POLICY ON COMMERCIAL BANK LENDING IN NIGERIA (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

THE IMPACT OF MONETARY POLICY ON COMMERCIAL BANK LENDING IN NIGERIA (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

ABSTRACT
This study investigated the impact of monetary policy on commercial bank lending in the Nigerian context. The study aimed to test the effectiveness of some monetary policy component and instruments and how it affects commercial bank loans and advances in Nigeria. The model used is estimated using Nigeria commercial banks loans and advances(CBLA) and other variables such as broad money supply(M2), minimum rediscount rate(MMR), Liquidity ratio of commercial bank(LR), Exchange rate(EXR), and cash reserve ratio of commercial banks for the period of; 1975 – 2009. The study hypothesizes that the specified independent variables mentioned above, have no significant positive impact on the dependent variable (CBLA). From the regression analysis which was done using SPSS tool, the model was found to be significant though the magnitude is not much. This work has the following findings – i. There is non-significant positive impact of broad money on commercial bank lending in Nigeria as Broad money coefficient is 0.903, and a t–value of .958. ii. There is non-significant positive impact of exchange rate on commercial bank lending in Nigeria as exchange rate coefficient is 0.340, and a t–value of 1.372. iii. there was positive correlation between minimum rediscount rate and commercial bank lending as the there is non-significant positive impact of minimum rediscount rate on commercial bank lending in Nigeria as minimum rediscount rate coefficient is 1.408, and a t–value of 0.504. iv. There is non-significant positive impact of liquidity ratio of commercial banks on commercial bank lending in Nigeria as liquidity ratio coefficient is 1.074, and a t–value of 0.964. v. There is non-significant positive impact of cash reserve ratio of commercial banks on commercial bank lending in Nigeria as cash reserve ratio coefficient is 1.300, and a t–value of 0.590. The study then suggests that there should be closer consultation and cooperation between commercial banks and the regulatory authorities so that the effect of regulatory measure on commercial banks will be taken into account at the stage of policy formation and policy makers and others should consider other variables, whether monetary policy variables or others like infrastructural variables, standard of living, entrepreneurship development and others as a determinant of the volume of commercial banks loans and advances in Nigeria.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The importance of monetary policy in the economic development of developing countries has attracted a lot of attention in recent years. The perverse effect of interest rate controls, overvalued exchange rates, controlled lending and other control variables have led to a large volume of research relating to monetary policy. An open and well unregulated monetary policy promotes economic growth and stability. In the current setting with a rapidly globalizing world economy, efficient monetary policy are essential for productive gains from the world market and to protect the domestic economy against foreign shocks.
In attempt to create and provide better living conditions for the populace, various government have embarked in the use of policies (fiscal and monetary) to control economic variables that facilitate growth and development. The focus of this study shall be to examine the impact of monetary policy on commercial bank lending in Nigeria.
Monetary policy in the art of controlling the direction and movement of money and credit facilities in pursuance of stable price and economic growth in an economy (CBN 1998). It is the major economic stabilization weapon, which involve measures designed to regulate and control the volume, cost, availability and direction of money and credit in an economy to achieve some specified macro-economic policy objective. That is, it is a deliberate effort by the monetary authorities (the Central Bank) to control the money supply and credit condition for the purpose of achieving certain broad economic objective. The Central Bank of Nigeria has an important role to play by regulating the stock of money in such a way as to promote the social welfare (Ajayi 1999).
Monetary policy in Nigeria over years has been the combination of measures taken by this monetary authority to influence directly or indirectly or both, the supply of money and credit to the economy and the structure of interest rates with a view to achieving a sustainable rate of economic growth, price stability and balance of payment equilibrium. Although Monetary Policy has been conducted under wide ranging economic environments, the strategy has remained the same. However, the relevant target monetary policy has changed following rapid institution changes in the financial environment. Until the late 1980’s, narrow money stock was the focus of Central Bank of Nigeria Monetary Policy.
In the light of this, the assessment of the banks system (particularly in the area of loans and advances) can be evaluated through the performance of Monetary Policy tools, which can be broadly classified into two categories; the portfolio control approach and market intervention. Under the system of direct monetary control, the monetary authorities use some criteria to determine monetary and credit targets and interest rates which are the intermediate targets to attempt to achieve the ultimate objectives of the policy. In the regime of indirect monetary control, because the intermediate variables are not under the control of Central Bank of Nigeria, only the operating variables (Open Market Operation, Reserve Requirement and Discount Rate), which are related are to the path of intermediate variables in a predictable way are controlled and are the major techniques of influencing the monetary base.
By and large, the main purpose of this research work is to examine the impact of monetary policy on commercial bank lending in Nigeria.
1.2 STATEMENT OF THE PROBLEM
Despite the use of several monetary policy tools, the volume of loans granted by the commercial banks to the Nigerian economy appears not to have improved as to accelerating investment, economic growth as well as economic development.
Central bank as the apex bank controls the activities of commercial banks through the formulation and issuance of monetary policy. Being CBN, the aim is to control and regulate the volume of money in circulation, which are therefore designed to achieve specific, desired social and economic goals. Despite the adoption of these measures, the achievement of the stated social economic goals has us so far.
Therefore, the good implementation, compliance, enforcement and achievement of the monetary policy instrument of the Central Bank of Nigeria pose a problem to this research work. Thus, the impact of monetary policy on commercial bank lending in Nigeria as the study.
1.3 RESEARCH QUESTIONS
Our research questions for this study are as follows:
i) What is the effect of Minimum Rediscount Rate (MRR) on commercial bank lending in Nigeria?
ii) Has money supply any impact on commercial bank lending in Nigeria?
iii) What is the role of exchange rate on commercial bank loans and advances in Nigeria?
iv) How has the liquidity ratio of commercial bank enhanced bank lending in Nigeria?
v) To what extent has cash reserve ratio of commercial bank influence its loans and advances.
1.4 OBJECTIVES OF THE STUDY
The objectives of this research work are as follows:
i) To critically examine and highlight the effect of Minimum Rediscount Rate (MRR) on commercial bank lending in Nigeria.
ii) To ascertain the degree of impact money supply has on commercial bank lending in Nigeria.
iii) To identify the roles of exchange rate on commercial bank loans and advances.
iv) To examine and identify the relationship between cash reserve ratio of commercial bank as it affects its loans and advances.
v) To ascertain the extent of commercial bank liquidity ratio influence on bank lending.
1.5 HYPOTHESES OF THE STUDY
Hypothesis is a tentative statement about phenomena whose validity is usually unknown (Onwumere, 2009: 25). For the purpose of this study, I shall put the following hypotheses to test:
i) Ho: Broad money supply does not increase the volume of commercial bank lending.
ii) Ho: Exchange rate has no effect on commercial bank lending.
iii) Ho: Interest rate has no positive effect on the volume of commercial bank loans.
iv) Ho: Liquidity ratio of commercial banks has no positive impact on the volume of its loans and advances.
v) Ho: Cash reserve ratio of commercial bank does not have a significant impact on bank lending.
1.6 SCOPE OF THE STUDY
The research points at the impact of monetary policy on commercial bank lending as secured in our country Nigeria from the year 1975 to the year 2009.
The research interest is on First Bank of Nigeria Plc because it is one of the leading tier one banks in Nigeria and therefore useful for this research.

TABLE OF CONTENTS

TITLE PAGE …………………………………………………………………. ii
CERTIFICATION ………………………………………………………… iii
APPROVAL PAGE …………………………………………………………. iv
DEDICATION ………………………………………………………… v
ACKNOWLEDGEMENTS ………………………………………………… vi
LIST OF TABLES ………………………………………………………… x
LIST OF FIGURES ………………………………………………………… xi
ABSTRACT ………………………………………………………………… xii
CHAPTER ONE – INTRODUCTION
1.1 Background of the Study ………………………………………… 1
1.2 Statement of the Problem …………………………………………. 2
1.3 Research Questions ………………………………………………… 3
1.4 Objectives of the Study …………………………………………. 3
1.5 Hypotheses of the Study …………………………………………. 4
1.6 Scope of the Study …………………………………………………. 4
1.7 Significance of the Study …………………………………………. 4
1.8 Operational Definition of Terms …………………………………. 6
References …………………………………………………………. 7
CHAPTER TWO – REVIEW OF RELATED LITERATURE
2.1 Overview of Nigeria Financial System …………………………. 8
2.2 Evolution of Nigeria’s Banking System …………………………. 10
2.3 History of Monetary Policy …………………………………………. 14
2.4 Types of Monetary Policy …………………………………………. 15
2.4.1 Inflation Targeting …………………………………………………. 15
2.4.2 Price Level Targeting ………………………………………….. 16
2.4.3 Monetary Aggregates ………………………………………….. 16
2.4.4 Mixed Policy ………………………………………………….. 16
2.4.5 Fixed Exchange Rate ………………………………………….. 16
2.4.6 Gold Standard …………………………………………………… 16
2.5 Trends of Monetary Policy in Nigeria …………………………… 17
2.6 Monetary Policy and the Performance of Banking Institutions …… 22
2.7 Instruments of Monetary Policy …………………………………… 24
2.8 Effects of Monetary Policies on Commercial Banks …………… 26
2.9 Phases of Nigerian’s Monetary Policy …………………………… 32
2.10 Lags of Monetary Policy …………………………………………… 38
2.11 Brief History of First Bank of Nigeria PLC ……………………. 39
References …………………………………………………………… 40
CHAPTER THREE- RESEARCH METHODOLOGY
3.1 Research Design …………………………………………………… 42
3.2 Nature and Sources of Data …………………………………… 42
3.3 Techniques of Analysis …………………………………………… 42
3.4 Specification of Models …………………………………………… 43
3.5 Anticipated Problems and Limitations of the Study ……………. 44
References …………………………………………………………… 45
CHAPTER FOUR – EMPIRICAL ANALYSIS OF DATA
4.1 Presentation and Interpretation of Data ……………………………. 46
4.2 Test of Hypotheses …………………………………………………… 47
4.2.1 Test of Hypothesis One …………………………………………… 47
4.2.2 Test of Hypothesis Two ………………………………………… 48
4.2.3 Test of Hypothesis Three ………………………………………… 49
4.2.4 Test of Hypothesis Four ………………………………………… 50
4.2.5 Test of Hypothesis Five ………………………………………… 51
4.2.6 Robustness Test ………………………………………………… 52
4.3 Implications of Results ………………………………………… 53
References ………………………………………………………… 54
CHAPTER FIVE – SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings ………………………………………… 55
5.2 Conclusion ………………………………………………………… 55
5.3 Recommendations ………………………………………………… 56
Bibliography ………………………………………………… 57
Appendix 1 ………………………………………………………… 60
Appendix 2 ………………………………………………………… 61
Appendix 3 ………………………………………………………… 66
Appendix 4 ………………………………………………………… 68

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IMPACT OF CREDIT RISK MANAGEMENT ON THE PERFORMANCE OF NIGERIA BANKS (2000-2019)

ABSTRACT

This study sought to investigate the impact of credit risk management on the performance of deposit money banks in Nigeria using five banks that have highest asset base. We adopted ex-post facto and analytical design. Time series data for the period (2000 to 2019) were collated from the annual reports and financial statement of selected deposit money banks in Nigeria.  The base year, 2000, is justified based on the adoption of universal banking system. Three hypotheses were proposed and tested using ordinary least square (OLS) regression model. Non-performing loan ratio was used as the independent variable, while the dependent variables were total loans and advances ratio (TLAR), return on assets (ROA), and return on equity (ROE). Descriptive statistics and regression technique were used to analyze the behavior of both dependent and independent variables. Other tests were done at 5% probability level of significance. The findings reveal that credit risk management had a positive and significant impact on total loans and advances, credit risk management had a positive and non- significant impact on the return on asset, credit risk management had a positive and non- significant impact on the return on equity of deposit money banks in Nigeria.It is recommended that bank managers need to put more efforts to credit risk management, especially to control the NPL. Evaluate critically borrowers’ ability to pay back. There is need to strengthen bank lending rate through effective and efficient regulation and supervisory framework. Banks should try as much as possible to strike a balance in their loan pricing decisions

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Impact Of Credit Risk Management On The Performance Of Deposit Money Banks In Nigeria

Impact Of Credit Risk Management On The Performance Of Deposit Money Banks In Nigeria

Abstract

Using the overparameterized and parsimonious ECM and Granger causality, this research investigates the influence of credit risk management on the performance of deposit money institutions in Nigeria. For the study, data was gathered from the CBN Statistical Bulletin, the stock exchange fact book, and the World Development Indicators (WDI) between 1989 and 2014. The results reveal that the credit risk management indicators under examination have a major impact on deposit money bank performance as judged by return on assets (ROA) and return on equity (ROE) (ROE) (ROE). There was also evidence of a granger causality relationship between the various credit risk management indicators and the various performance measures, according to the research. From LDR to ROA and NLTL to ROE, respectively, there is a unidirectional granger causality relationship. According to the study’s results, deposit money banks should exercise prudence while setting credit regulations so as not to risk their operations, and ensure reasonable use of deposits and profit maximization in the short and long term.

 

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