CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
The increasing need to validate the marketing efforts across brands and also, identifying the most effective way to drive...
CHAPTER ONE
INTRODUCTION
Background to the Problem
Nollywood is one of the fastest growing sectors of the Nigerian economy and reputed to be the third largest film...
SERVICE QUALITY AS A DRIVER FOR CUSTOMER RETENTION IN THE NIGERIAN AIRLINE INDUSTRY(A CASE STUDY OF ARIK, AERO CONTRACTORS AND BRITISH AIRWAYS)
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND...
CHAPTER ONE
INTRODUCTION
Background to the study
The global environment over the years has changed drastically and become highly innovative and competitive. Every field has become a...
