TOURIST DESTINATION: IMPACT OF MARKETING COMMUNICATION IN TOURISM PROMOTION IN NIGERIA
CHAPTER ONE/INTRODUCTION
Marketing communications forms a key aspect of the delivery of tourism services. This sector is heavily dependent on marketing because of the industries...
THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgements iv
Table of contents v
Abstract viii CHAPTER ONE: Introduction
1.1 Background to the study 1
1.2 Statement of Problem...
Impact of ICT on marketing of small and medium scale business in Lagos State
INTRODUCTION
Recently, there has been an increase in the requirement to verify marketing activities across companies and determine the best strategy for fostering engagement and...
Impact of E-Commerce And Service Delivery In Jumia Nigeria
The marketplace isn't the same as it was in the past (Kotler, 2000, pp.14). According to Kotler's explanation, changes in the market are caused...
TESTIMONIAL APPEALS AS A STRATEGY TO INFLUENCE CUSTOMER ATTITUDE
Advertising is a tactical instrument that may be used to impact the thoughts and feelings that consumers have about a product or service. It...
The Marketing Strategy Employed By Cubana Group And The Prospects For The Growth Of...
Introduction
Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on...
EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF BUSINESS IN NIGERIA
EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF SMES BUSINESS IN NIGERIA
CHAPTER ONE
INTRODUCTION
SMEs are the backbone of major developed economies and important contributors...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION
ABSTRACT
The study focused on branding and packaging as an...
The effect of twitter ban on marketing of products and services on the Internet...
The effect of twitter ban on marketing of products and services on the Internet among youths
The Effect of Electricity Power supply on the manufacturing sector output and productivity in...
The Effect of Electricity Power supply on the manufacturing sector output and productivity in Nigeria
ABSTRACT
This study is a critical evaluation of Electricity Power supply...