EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF BUSINESS IN NIGERIA
EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF SMES BUSINESS IN NIGERIA
CHAPTER ONE
INTRODUCTION
SMEs are the backbone of major developed economies and important contributors...
E-Commerce And Service Delivery In Jumia
E-Commerce And Service Delivery In Jumia
CHAPTER ONE/ Introduction
1.1 Background of the study
“The market place isn’t what it used to be” (Kotler, 2000, pp.14). As...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION
ABSTRACT
The study focused on branding and packaging as an...
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
ABSTRACT
The research work examines the IMPORTANCE of marketing research in...
PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA
PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA
ABSTRACT
As we all know the objective of any business venture is to maximize profit....
The Effect Of Marketing Information System In Performance Of Small And Medium Scale Enterprises...
CHAPTER ONE
INTRODUCTION
Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes...
The effect of word of mouth on consumer purchasing decision
The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company
Introduction
Consumer behavior is a young discipline; the earlier books...
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
ABSTRACT
The hotel business is arguably the...
MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A bank is a financial institution licensed by a government. Its primary activities include borrowing and...
PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK
PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A bank is a financial institution licensed by...