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Marketing Project Topics & Materials

PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA

PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA ABSTRACT As we all know the objective of any business venture is to maximize profit....

INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY

INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY ABSTRACT The hotel business is arguably the...

TESTIMONIAL APPEALS AS A STRATEGY TO INFLUENCE CUSTOMER ATTITUDE

Advertising is a tactical instrument that may be used to impact the thoughts and feelings that consumers have about a product or service. It...

The effect of corporate culture on corporate image. A study of adeniran ogunsanya college...

The effect of corporate culture on corporate image. A study of adeniran ogunsanya college of education, ijanikin, Lagos Abstract Every organization has its own distinct organizational...

The effect of word of mouth on consumer purchasing decision

The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company Introduction  Consumer behavior is a young discipline; the earlier books...

THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN...

THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION ABSTRACT The study focused on branding and packaging as an...

THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

TABLE OF CONTENTS Title page i Approval page ii Dedication iii Acknowledgements iv Table of contents v Abstract viii CHAPTER ONE: Introduction 1.1 Background to the study 1 1.2 Statement of Problem...

The Marketing Strategy Employed By Cubana Group And The Prospects For The Growth Of...

Introduction Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on...

Impact of ICT on marketing of small and medium scale business in Lagos State

INTRODUCTION Recently, there has been an increase in the requirement to verify marketing activities across companies and determine the best strategy for fostering engagement and...

The Effect of Electricity Power supply on the manufacturing  sector output and productivity  in...

The Effect of Electricity Power supply on the manufacturing  sector output and productivity  in Nigeria    ABSTRACT This study is a critical evaluation of Electricity Power supply...
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