PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA
PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA
ABSTRACT
As we all know the objective of any business venture is to maximize profit....
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
ABSTRACT
The hotel business is arguably the...
TESTIMONIAL APPEALS AS A STRATEGY TO INFLUENCE CUSTOMER ATTITUDE
Advertising is a tactical instrument that may be used to impact the thoughts and feelings that consumers have about a product or service. It...
The effect of corporate culture on corporate image. A study of adeniran ogunsanya college...
The effect of corporate culture on corporate image. A study of adeniran ogunsanya college of education, ijanikin, Lagos
Abstract
Every organization has its own distinct organizational...
The effect of word of mouth on consumer purchasing decision
The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company
Introduction
Consumer behavior is a young discipline; the earlier books...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION
ABSTRACT
The study focused on branding and packaging as an...
THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgements iv
Table of contents v
Abstract viii CHAPTER ONE: Introduction
1.1 Background to the study 1
1.2 Statement of Problem...
The Marketing Strategy Employed By Cubana Group And The Prospects For The Growth Of...
Introduction
Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on...
Impact of ICT on marketing of small and medium scale business in Lagos State
INTRODUCTION
Recently, there has been an increase in the requirement to verify marketing activities across companies and determine the best strategy for fostering engagement and...
The Effect of Electricity Power supply on the manufacturing sector output and productivity in...
The Effect of Electricity Power supply on the manufacturing sector output and productivity in Nigeria
ABSTRACT
This study is a critical evaluation of Electricity Power supply...
