Strategic environmental scanning and organization performance in a competitive business environment Abstract This work justified “the impacts of Strategic Environmental Scanning on Organization performance in a competitive business environment” by studying Nestle Nigeria Plc and Cadbury Nigeria Plc. The opinions of the selected respondents were sought by the use of structured questionnaire; the collected data […]
PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA ABSTRACT As we all know the objective of any business venture is to maximize profit. Hence all the decisions with respect to new projects, acquisition of assets, raising capital, distributing dividends e.t.c are studied for their impact on profits and profitability. Profit maximization theory is […]
The effect of corporate culture on corporate image. A study of adeniran ogunsanya college of education, ijanikin, Lagos Abstract Every organization has its own distinct organizational culture that is fundamental for organizational identity of employees and the perceptions of organizational image. In this study, it is aimed to understand the relations of organizational culture, identity […]
Gender stereotyping in advertising Problem Statement That gender is one of the main segmentation variables for advertisers which is one of the factors that makes it interesting to advance study how gender stereotyping is manifested in television advertisement. Although large amounts of research have been done since the 1970s but there is still some […]
The effect of Gender on Entrepreneurship Development In Nigeria Abstract The study probes the issue of gender equality regarding entrepreneurship development within the NIGERIA cultural context. The question which poses itself is whether female entrepreneurs get equal treatment and opportunities as their male counterparts. In addition, the study investigates the primary reasons behind few female […]
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this […]
The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company Introduction Consumer behavior is a young discipline; the earlier books were written in 1960’s however, its intellectual forefathers are much older. Understanding of consumers is the consumption process provides a number of benefits. These benefits include assisting the manager […]
E-Commerce And Service Delivery In Jumia CHAPTER ONE/ Introduction 1.1 Background of the study “The market place isn’t what it used to be” (Kotler, 2000, pp.14). As Kotler describes, different forces result in market change like, technological advancement, globalization and deregulation and these forces created new behaviors and challenges. Among those behavioral changes, increase in […]
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY ABSTRACT The hotel business is arguably the most lucrative business within the hospitality industry. This is proven by the astronomical growth rate of the industry. However, in the recent years, the industry has witnessed a high level of competitions which makes hotel owners and managers search […]
CHAPTER ONE INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes all the data, in terms of facts opinions, views, guideline and policies which are necessary to make vital marketing decisions, the data is collected from customer. Competitors company sales forces […]