Marketing Project Topics & Materials

PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK

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PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and … Read more

MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC

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CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) In the 1990s, greater … Read more

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