ROLE OF COMMUNICATION IN ENHANCING PRODUCTIVITY IN AN ORGANIZATION
Background to the Study
Effective communication is the cornerstone of any successful organization. It is the means by which ideas and information are shared between team members, departments, and leadership. Communication plays a critical role in enhancing productivity within an organization, as it enables employees to work together effectively, understand their roles and responsibilities, and create a positive work environment. In this article, we will explore the role of communication in enhancing productivity in an organization, drawing on research studies and expert opinions.
Firstly, communication facilitates collaboration and teamwork among employees, which leads to increased productivity. Research has shown that effective communication is essential for building strong relationships among team members, which in turn promotes collaboration and teamwork (Robbins & Judge, 2018). When employees can communicate effectively with each other, they can share their knowledge and expertise, resolve conflicts, and work together to achieve common goals. According to a study by the Project Management Institute (PMI), effective communication is a key factor in successful project outcomes, with 97% of respondents citing it as important (PMI, 2017).
Moreover, communication plays a vital role in ensuring that employees understand their roles and responsibilities, which is crucial for enhancing productivity. Clear communication helps employees to understand what is expected of them and what they need to do to achieve their goals (Robbins & Judge, 2018). When employees have a clear understanding of their roles and responsibilities, they are more likely to feel motivated and engaged, leading to increased productivity. According to a study by Gallup, employees who strongly agree that their manager helps them to set performance goals are 69% more likely to be engaged (Gallup, 2018).
Additionally, effective communication creates a positive work environment, which is critical for enhancing productivity. When employees feel that they are heard, valued, and respected, they are more likely to be satisfied with their jobs and work harder (Robbins & Judge, 2018). According to a study by Towers Watson, companies with effective communication practices have a 47% higher total return to shareholders over a five-year period (Towers Watson, 2010). Furthermore, a positive work environment can reduce employee turnover, which can result in significant cost savings for organizations (Robbins & Judge, 2018).
In conclusion, effective communication is essential for enhancing productivity in an organization. It facilitates collaboration and teamwork, ensures that employees understand their roles and responsibilities, and creates a positive work environment. Organizations should invest in communication training and tools to improve communication among employees and create a culture of open and effective communication.
1.2 STATEMENT OF THE PROBLEM
The study aims at highlighting Effective communication influence on an organization’s performance: A study of MTN Berger Lagos. There is need to know that clarity of good communication is essential to the fulfillment of all those who committed their working lives to it. The problem however, is that scanty research has been carried out in this area consequently, this research sought to answer the research question.
1.3 OBJECTIVE OF THE STUDY
The main objective of the study is on Role of communication in enhancing productivity in an organization
The following are the specific objectives;
- To determine the impediment of ineffective communication and suggest ways of eliminating them. Effective communication influence on an organization’s performance: A study of MTN Berger Lagos.
- To compare and contrast the influence with other studies already made in MTN Berger Lagos
- To examine whether such influence can study the test of time and the performance of their workers in an organization
1.4 SIGNIFICANCE OF THE STUDY
The intention of the research is to investigate the effective communication influence on an organization’s performance
The researcher hopes that the following categories of people will find this work useful.
- The organization taken as a case of study
- The manager
- The student or undergraduate of higher institution
- The organization taken as a case of study the result from this research work will enable the manager to get positive attitude toward their subordinate and also ensure that there is effective communication in their organization.
This is because without effective communication, the organization may not achieve their set goals and objectives.
- The manager: this research work will enable the manager to know that effective communication plays a significant and important role in management communication in their various field of specialization so as to be successful
- The student or undergraduate of higher institution: This work will enable people in this categories to know their responsibility when become a manager in the future. It is hopeful that subsequent or other research who might plan to writ an related topic will find information in this research work helpful.
1.5 RESEARCH QUESTIONS
The research questions to be answered are as follows:
- Is there any significant relationship between group communication and job satisfaction in MTN Berger Lagos?
- Is there any relationship between group communication and organizational growth?
- Is there any relationship between group communication and organizational efficiency?
1.6 SCOPE OF THE STUDY
The scope of the paper is intended to cover what actually constitutes good communication and how Nigeria a MTN communication PLC can apply it and therefore, it is being restricted to MTN Nigeria due to the insufficient time allowed for the study.
1.7 LIMITATION OF THE STUDY
This project is limited to the communication system of an organization (MTN telecommunications limited, Berger Lagos, with assessing the impact of effective communication on organizational growth. It is limited to this because of the pressure of time and considering the fact that the academic aspect of this course has to be fulfilled along side with the project.
More so, the non availability of resources and fund, these are the major constraints to the research as it is that the key word in the project topic “communication” is a wider topic on its own
1.8 DEFINITION OF TERMS
COMMUNICATION: Barreud Barrel and Diary a stanner defined communication as the transmission of information, ideas, emotions, skills etc by the use of symbols, words, pictures, figure and graphs. It is the act or process of transmission that is usually called communication.
ORGANIZATION: it can be defined as a collection of people who associate themselves for a common purpose
TRANSMITTER: it is the name of a person who hitches a communication by sending a message
MESSAGE: it is the subject matter of communication
CHANNEL: it is the value of communication
MEDIUM: it is the means of communication
ENCODER: it is the person who packages the message in such a way that it would be understood by the receiver.
DECODER: can be defined as the person who get the message and attribute meanings to it.
Gallup. (2018). Q12 Meta-Analysis Report. Retrieved from https://www.gallup.com/workplace/236213/q12-meta-analysis-report-2018.aspx
Project Management Institute. (2017). Pulse of the Profession: Success Rates Rise. Retrieved fromhttps://www.pmi.org/-/media/pmi/documents/public/pdf/learning/thought-leadership/pulse/pulse-of-the-profession-2017.pdf
Robbins, S. P., & Judge, T. A. (2018). Essentials of Organizational Behavior (14th ed.). Pearson.
Towers Watson. (2010). Change and Communication ROI Study Report. Retrieved from https://www.towerswatson.com/-/media/towers-watson/ass-ets/2010/09/change-and-communication-roi-study-report.pdf