Successful Strategies for the Survival of Business Owners in Nigeria
The purpose of this qualitative multiple case study was to explore strategies that small Nigerian business owners use to survive their first 5 years of business activities. The targeted population was small-scale entrepreneurs from three facilities in the soybean processing industries in Ibadan, Nigeria. The population was appropriate for this study since their business survived their first 5 years of operation. The social change effects from this study might improve survival rate of new entrants into the industry, reduce unemployment, increase tax receipts for the government, and accelerate the growth of the Nigerian economy.