The effect of covid 19 pandemic on hotel patronage in some selected hotel in Nigeria
Background to the study
COVID-19 is having an unprecedented impact on the Nigerian hotel industry. The full fallout isunknown, as the ultimate scale of the outbreak is yet to be determined. However, travel restrictions and social distancing policies have had a dramatic effect on the industry.
Hotel occupancy in the Nigeria has dropped to 43% and revenue per available room has declined by 30.5% for the week ending March 14, according to Smith Travel Research (2020). The World Travel and Tourism Council (WTTC) in 2020 estimates that more than 50 million jobs in the travel and tourism sector could be at risk globally.
The hotels and hospitality sector is a major revenue earner, with potential of creating thousands of jobs annually. The hotels and hospital subsector of the tourism industry have also had their own share of the challenges from the covid-19 lockdown policy of the government of Nigeria. With government announcement of “stay-at-home policy” and “social distancing” movement restriction, most restaurant businesses were greatly affected. This led to rapid shutdowns in cities and states to control the spread of the covid-19 disease, which threw many restaurants and hotels across the country into sudden shock.Many hotels have recorded decline in bookings due to the health scare, while restaurants in major towns in the country are now restricted to offering only delivery services. Since most restaurants operate with fresh food products, which are difficult to keep in stock as demand fluctuates, they are bound to incur losses. Chris (2020)
Hotels across the globe perceived booking cancellations worth billions of dollars, and the hotel industry required a $150bn bailout Liu. Resorts and hotels that were booked by excited vacationers and corporate conference-goers before the present covid-19 pandemic are receiving calls to postpone plans or cancel entirely their earlier proposed events. This has made most of the hotels and restaurants to embark on temporary suspension of normal operations which puts the estimated loss of jobs to 24.3 million globally, and 3.9 million in the US alone due to the decline in hotel occupancy during the pandemic period.
The economic impact of the covid-19 pandemic on the hotel industry was enormous. The impact of Covid-19 will make it extremely difficult for many of the tourism industry’s players to continue paying staff with a sharp drop in sales and income, resulting in job loss. Many hotels are already closing down because of low patronage and inability to meet up with payment of worker’s salary and electricity bills.
It is against this background the study seek to investigate The effect of covid 19 pandemic on hotel patronage in some selected hotel
TABLE OF CONTENT
- Background of the study
- Statement of the research problem
- Objective of the study
- Research questions
- Research hypotheses
- Significance and justification of the study
- Scope of the study
- Limitation of the study
- Definition of conceptual terms
3.1 Study Area
3.2 Research Design
3.3 Population and Sampling procedures
3.4 Research Instrument
3.5 Measurement of Research variables
3.6 Method of Data Collection
DATA PRESENTATION, ANALYSIS AND INTERPRETATION
Discussion of Findings
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings