The effect of Gender On Entrepreneurship Development In Nigeria

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The effect of  Gender on Entrepreneurship Development In Nigeria

Abstract

The study probes the issue of gender equality regarding entrepreneurship development within the NIGERIA cultural context. The question which poses itself is whether female entrepreneurs get equal treatment and opportunities as their male counterparts. In addition, the study investigates the primary reasons behind few female entrepreneurs compared with their male counterparts in the NIGERIA. In the outset, the study will also compare and contrast the characteristics, motivation, management and marketing tools used by both male and female entrepreneurs and critically explore critically the effect of gender on time invested in running the business and entrepreneurship practices in the NIGERIA context. In this context, the author of the present research is interested in conducting a survey on entrepreneurs in the Nigeria to investigate the differences and similarities between male and female entrepreneurs and whether gender is a key factor on the differences and similarities between entrepreneurs. The methodology adopted in preparing this paper is based on self-completion questionnaires with 125 entrepreneurs, irrespective of their gender, in the NIGERIA. The study is limited to the NIGERIA and the study results may be useful for regional policy makers and government to promote various programmes to encourage entrepreneurship in the NIGERIA.

 

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