THE IMPACT OF CORPORATE PLANNING ON ORGANIZATIONAL PERFORMANCE

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THE IMPACT OF CORPORATE PLANNING ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY ACCESS BANK PLC, OKPARA AVENUE ENUGU)

ABSTRACT

Corporate planning involves planning for an organization as a whole. It involves the acceptance that the enterprise does not operate in a vaccum and that its activities are affected by what goes on its environment. Thus, the ability of the management to understand the environment, make good forecast and then choose a proper course of action is the main thrust of this research. The major problem of this study is the ever dynamic nature of the environment and the unforseen circumstances that always arise. The major objective of this study is to know the extent to which organizations get involved in corporate planning so as to be able to anticipate and know how to respond to changes in the environment. The hypothesis are the null and the alternative. The null Ho states’ that corporate planning has no impact on the performance of the organization and alterantive Hi states that corporate planning has impact on the performance of the organization for the presentation and analysis of research work, simple percentage was used but for testing of the hypothesis as well chi-square was used. The major finding of the research is that  for an organization to grow and survive in its comptitive environment and also in the presence of some unforeseen circumstances in the future, the management should be able to anticipate and roespond to changes in the environment. It is concluded that corporate planning has a great impact on the performance of the organizatin as engaging on it bring much better results than if not done. Proper recommendation is that organization should take corporate planning serious and managers should have adequate and effective system on monitoring and control to make sure that events conform to plans.

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