The impact of Twitter Ban on Entrepreneurial SMEs business environment in Nigeria.
The decision of the Nigerian government to ban Twitter might have severe economic costs. Per day, the ban is estimated to have an impact of around six million U.S. dollars. Twitter has been suspended in Nigeria on June 5, 2021. Apparently, the reason behind this ban is the social media platform’s decision to delete a tweet by president Muhammadu Buhari just some days before classified by Twitter as “abusive behavior”. Twitter is among Nigeria’s most popular social media.
Small and medium enterprises are vital to the growth of any economy, frequently providing as much as 60-70% of the economy with jobs. Numbering about 117.4 million, SMEs in Nigeria contribute 48% of national GDP, account for 96% of businesses, and 84% of employment.
Many SMEs have leveraged the Internet, especially social media, for business activities such as marketing and customer service. The number of vendors on Twitter and Instagram is a testament to this.
While these businesses could move to other platforms, their posts might not gain as much engagement as Twitter provides.