THE INFLUENCE OF DIVERSITY MANAGEMENT ON EMPLOYEE MORALE IN BREWING INDUSTRY IN SOUTHEASTERN NIGERIA

THE INFLUENCE OF DIVERSITY MANAGEMENT ON EMPLOYEE MORALE IN BREWING INDUSTRY IN SOUTHEASTERN NIGERIA

ABSTRACT

There is a challenge of the difficulty in determining the effect of Diversity Management on Employee Morale in the Brewing Industry in Southeastern Nigeria.  The specific objectives of the study were to determine the type of influence diversity management has on employee morale in the brewing industry in Southeastern Nigeria, to determine the nature of the effect of demographic work-place diversity on the state of the minds aspect of employee morale in the brewing companies that were studied, to establish the effect of socio-cultural work place diversity on the willingness to perform aspect of employee morale in the brewing companies in the area studied, to determine the influence of workplace diversity management on the polarization aspect of employee morale of the brewing companies in the area studied and to ascertain the effect of workplace management on the autonomy aspect of employee morale of the brewing companies in the area studied. The research design was a combination of the survey, oral interview and PEST model modification. Hypotheses 1, 2, 3 were tested using the Z test of population proportions while 4 and 5 used the Z test for Likert Scale Responses. It was found that Diversity Management had a positive influence on employee morale in the brewing industry in Southeastern Nigeria (Z_c = 5.936 > Z_t = 1.645), the demographic workplace diversity had a positive influence on the state of the minds aspect of employee morale in the brewing companies in the area studied (Z_c = 7.139 > Z_t = 1.645), the socio-cultural workplace diversity had a positive influence on the willingness to perform aspect of employee morale in the brewing companies in the area studied (Z_c = 8.343 > Z_t = 1.645), the demographic workplace diversity management had a positive influence on the polarization aspect of employee morale in the brewing companies in the brewing companies in the area studied (Z_c = 33.904 > Z_t = 1.645) and that the workplace management had a positive effect on the autonomy aspect of employee morale of the brewing companies in the area studied (Z_c = 33.990 > Z_t = 1.645). The conclusion was that Diversity Management had a positive influence on Employee Morale in the brewing industry in Southeastern Nigeria which implied that the management of the differences and similarities of the behaviour, attitude to work, culture, religion and management styles of the workers would make for an increase in the performance factor of employee morale which determines the extent to which the workers of the brewing companies are doing their work. Recommendations were made along that line.