THE ROLE OF LEADERSHIP IN PROMOTING CREATIVITYAND INNOVATION(A CASE STUDY OF NIGERIAN BREWERIES PLC, ENUGU)
This project work is focused on the role of leadership in promoting creativity and innovation (the case study of NBL). The project work is aimed at examining the effects of leadership role on creativity and innovation, the factors and challenges expected by leaders and employees during creative process. The writer employed the use of historical research method. In review of related literature in chapter two of this work. In chapter three, the researcher made use of survey research plan in which questionnaire were split into two sections: questionnaire on leadership and employees opinion concerning creativity and innovation process. Furthermore, the writer employed the use of stratified random sampling in selecting the sample size for the study. The writer formulated four hypotheses in line with the problems and objectives of the study. However, the researcher adopted the use of chi-square statistical test in testing the hypothesis which the following results emerged: that motivational incentives for creativity and innovation have encouraged the exploration of hidden talents in the workplace, there is significant relationship between managers/leaders and employees in promoting creativity and innovation, leaders setting ambitious tasks on employees have reduced stress and hypotheses four indicate validates by concluding that leaders involving their subordinates in decision making process encourage the spirit of team work. Data collected were analyzed and presented with tables and percentages. In view of the findings made, the following recommendations accrued from the result of the research work: that leaders be democratic in their leadership styles as to create enabling environment to improve employees creative ability, leaders should consult their staff in taking key decisions, team members as to achieve set objectives and finally, leaders should give adequate support to their employees when embarking on creative process.