At Sunderland University, studying International Business Management awaits a wide world context of business operation. Discussion in groups can widen the horizons around such subjects, building their capabilities to prepare for international businesses. Here are some selected areas of research;
1. The Impact of Globalization on Emerging Markets
Explore how globalization influences developing economies, focusing on trade policies, foreign direct investment (FDI), and industrial growth. Case studies could include BRICS nations or other emerging markets.
2. Corporate Governance and Ethical Leadership in Multinational Corporations
Analyze how corporate governance frameworks influence ethical decision-making in international companies. Highlight case studies of companies known for strong or weak governance.
3. The Role of Technology in Driving International Trade
Investigate how digital advancements, such as e-commerce platforms and blockchain, are reshaping global trade dynamics.
4. Challenges of Cross-Cultural Management in Global Teams
Study the barriers multinational companies face, including cultural misunderstandings and communication gaps, and propose strategies to mitigate these issues.
5. The Influence of Social Media on International Marketing Strategies
Evaluate how companies leverage platforms like Instagram, TikTok, and LinkedIn for global brand positioning and customer engagement.
6. The Effects of Economic Integration on Regional Markets
Discuss the implications of economic blocs like the European Union (EU) or African Continental Free Trade Area (AfCFTA) on trade, investment, and economic policies.
7. The Role of Outsourcing in Global Supply Chains
Examine the benefits and challenges of outsourcing, focusing on cost management, quality control, and geopolitical risks.
8. Foreign Direct Investment and Its Impact on Host Economies
Analyze how FDI affects employment, technology transfer, and economic growth in host countries, using real-world examples.
9. Sustainability Practices in International Business
Explore how businesses adopt sustainable practices in global operations, balancing profitability with environmental and social responsibility.
10. The Impact of Trade Wars on Global Businesses
Delve into the economic and operational effects of trade conflicts, such as the US-China trade war, on multinational corporations.
11. Innovation in International Marketing: Case Studies from Successful Campaigns
Study how innovative marketing techniques like influencer collaborations and experiential marketing drive global sales and brand loyalty.
12. Cultural Intelligence as a Tool for Global Business Success
Investigate how cultural awareness and adaptation enhance negotiations, collaborations, and leadership in international markets.
13. The Role of Leadership Styles in Managing Multinational Corporations
Compare leadership approaches such as transformational and transactional leadership in the context of global operations.
14. The Influence of Trade Fairs on International Business Expansion
Evaluate how trade fairs facilitate networking, partnerships, and market entry for businesses targeting global markets.
15. Global Business Strategies During Economic Recessions
Analyze how multinational corporations adjust strategies like cost-cutting, diversification, and innovation during economic downturns.
