YOUTH SOCIAL BEHAVIOUR AS A REMOTE CAUSES OF MUSICAL VIDEO TREND

YOUTH SOCIAL BEHAVIOUR AS A REMOTE CAUSES OF MUSICAL VIDEO TREND

Music happens to be a central culture among youths; it plays an important role in their socialization. Youths today are negatively impacted by the messages that some genres of music are sending out through its lyrical content and music videos because of its explicit increase in song references to sex, violence, suicides, murders, sexual stereotype, substance abuse etc. In some cases, lyrics communicate potentially harmful health messages, such
lyrics are of special concern in today’s environment because it poses unprecedented threats to the health and well-being of the Nigerian youths. Youths experience music through diverse settings and situations, alone or shared with friends. The effect of music on youth’s social
interaction, attitudes, emotions, beliefs, and particularly their behaviour is of paramount concerns because these music lyrics have a big impact when illustrated in music videos in some certain types of popular music. Youth’s exposure to these types of music could be associated with certain behaviours. Therefore, to this end, this paper tends to examine the influence of popular music lyrics and videos has on youths and also raises questions
regarding the extent our present-day popular music has influenced the social life of Nigerian youths. This survey study employed interviews, internet research, library research, the paper adopted both primary and secondary means of data collection. The data collected were
analyzed using the simple percentage method. With the evidence portrayed in this paper,

parents need to take a stand regarding music lyrics and music videos.