A study on impact of social media on small and Medium enterprises

impact of social media on small and Medium enterprises in Nigeria

Abstract: The present paper briefly provides a literature based review of how the social media affects small and medium
sized enterprises in the Arab world. usage by small and middle-sized businesses is gaining prominence in the Arab region.
The present paper sought to establish how the social media is influencing the small and medium-sized businesses in the
region, in general, as established by recent empirical research and theoretical scholarship. According to the review, there
is unique relationship between the social media and SMEs in social, political, religious or cultural and economic spheres.
This relationship has enabled the social media to uniquely impact on the Arabian market in such areas as offering (a) a
marketing platform for the Information Age, (b) an avenue and forum for increased sales, (c) an innovative edge for
SMEs to reduce expenditure/cost and increase profitability, and (d) a benchmark of direct client communication of
modern PR.
Keywords:

Download Full Material-N5000

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

GLOBALISATION: THE ROLE OF MULTINATIONAL CORPORATIONS IN NIGERIA

GLOBALISATION: THE ROLE OF MULTINATIONAL CORPORATIONS IN NIGERIA

ABSTRACT

This research work titled “Globalisation: The Role of Multinational Corporations in Nigeria” was necessitated by the controversy about the role of multinational corporations in Nigeria. Hence, this study will attempt to resolve this controversy by determining their contributions to the econ9omic and technological development of the country.

The research work is divided into five chapters. Chapter one introduces the topic under discussion. Here effort was made at giving a brief but general history of globalization, the activities, operations and roles of MNCs in Nigeria. The problem of the study was stated as well as the objectives. Also in this chapter, the research questions were formulated and terms defined.

Chapter two reviews some literature of relevance to the study. Chapter three discusses research methodology, where the procedure for data collection and analysis were stated.

The data collected from the field were presented, analysed and interpreted in chapter four.

Chapter five is the concluding chapter. Here, the findings of the study were highlighted and discussed. A summary of the study was given, recommendation was made and a conclusion of the findings drawn. The suggestions for areas of further study/research was made.Download Full Material-N5000

APPRAISING THE IMPORTANCE OF SMALL-SCALE INDUSTRY IN RURAL COMMUNITY DEVELOPMENT – A STUDY OF SELECTED SMALL BUSINESSES IN ANAMBRA STATE

CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Before, the various governments of this country – Local, State and Federal had directed attention on the establishment of gigantic industries in the urban centres of the country. This they believed, though erroneously, that large scale industry is the only yardstick of measuring the economic power of any country. This crave for large scale industry was dominant during the oil boom (Isemin, 1988:19).  This resulted in the utter neglect of the nation’s rural areas which contain about 85% of the nation’s total population.  However, with dwindling of the oil money coupled with the oil crisis in the mid 80s, there was a sudden awareness on the part of the Federal Government that rural development should be the centre piece for industrial transformation (Omorodion,1989:8).

In realization of this, and in pursuance of its attainment, the Nigerian Government created various agencies such as the directorate of food, roads and rural infrastructures (DFRRI) to work in partnership with the rural communities towards the provision of amenities such as rural roads,

 

2

Pipe-born water and electricity which are essential for setting up small scale industry.  In addition, the National Directorate of Employment was created to train and develop school leavers’ skills for independence.  The directorate also provides financial and technical assistance to individuals wishing to start business of their own.  Also they provide credit/loan scheme to help provide financial assistance to individuals to set-up small-scale business.

In spite all these efforts by the government, small scale businesses are still faced with lot of problems. Under capitalization creates the problem of not buying merchandise independently at best price, in adequate quality and qualities. Poor business accountability makes it difficulty to assess the operating results of the business and at times starves the firms of its liquid resources. Some of the Government polices and Regulations brings distortions in the structure and management of these businesses.  Inadequate and poor maintenance of infrastructural facilities, inadequate capital/funding, lack of managerial skill and project counseling, misappropriation of funds by government officials, to mention but a few, it has helped to increase the problems small scale businesses in  Nigerian rural communities (Chukwujekwu, 1987:3) .

 

 

 

                                                                                                               3

1.2    STATEMENT OF PROBLEM

Small-scale industries in Anambra State play a lot of roles today just like their counter parts in other states of Nigeria. These roles go a long way to facilitate the growth and development in the country, thereby contribute to the development of the economy. (Chukwujekwu,  1987:1). Despite this contributions, they are faced with a lot of problems, Among such problems are insufficient of fund owing to limitation habits of the people.  Thus, money for both services and expansion is always a major handicap.  There is no managerial acumen owing to the proprietor’s limited education and training.

Along side this is the neglect of the nation’s rural areas visa-vise small-scale industry has left a serious hiatus in the economic development and progress of country.  This gap has resulted in the scarcity of essential goods and services with a spiral effect of high inflation and general high price level and unequal distribution of income. Lack of rural development also resulted in the mass migration of people from rural areas to our urban centres and cities leading to rapid formation of ghettos and slums.

Most of the traditional skills possessed by people such as wood caving, cloth weaving and dyeing, mat making, iron smelting, etc

4

have been deserted in search of white collar jobs.  As a result, most of these skills which could have been improved upon through encouragement and assistance of individuals to set up modern small-scale industries have been left to die away.

Beside, large-scale industry which we though formed the bed rock of economic development have become white elephant projects, that do not serve what they are established to serve.  Some of them are producing under capacity.  Some have been shut down due to lack of spare parts and raw materials.  Others become a breeding ground for embezzlement by their various boards of directors and top government officials.

Therefore, the inclusion of small-scale industrial policy in our economic plan in the rural areas has enhanced the community development, growth and stability in the rural areas in particular and the Nigeria in general.

 

1.3    OBJECTIVES OF THE STUDY

(1)     To ascertain the problems and prospects of small-scale industry in community development.

 

 

5

(2)     To highlight the problems that stand against the success of small industries in Anambra State.

(3)     To identify the proper steps that could be taken to increase the efficiency and encourage the establishment of small scale industries.

(4)    To proffer solutions and recommendation that will hopefully be of great help to small scale business entrepreneurs elsewhere and new aspirants into small scale business.

 Download Full Material-N5000

THE ROLE OF LEADERSHIP IN PROMOTING CREATIVITY AND INNOVATION (THE STUDY OF SELECTED MANUFACTURING FIRMS IN ENUGU URBAN)

ABSTRACT

This project work is focused on the role of leadership in promoting creativity and innovation (the study of selected manufacturing firms in Enugu urban). The project work is aimed at examining the effects of leadership role on creativity and innovation, the factors and challenges expected by leaders and employees during creative process. The writer employed the use of historical research method. In review of related literature in chapter two of this works. In chapter three, the researcher made use of survey research plan in which questionnaire were split into two sections: questionnaire on leadership and employees opinion concerning creativity and innovation process. Furthermore, the writer employed the use of stratified random sampling in selecting the sample size for the study. The writer formulated four hypotheses in line with the problems and objectives of the study. However, the researcher adopted the use of chi-square statistical test in testing the hypotheses which the following results emerged: that motivational incentives for creativity and innovation have encourage the exploration of hidden talents in the work place, there is significant relationship between managers/leaders and employees in promoting creativity and innovation, leaders setting unambitious tasks on employees have not reduce stress and hypotheses four indicate validate by concluding that leaders involving their subordinates in decision making process encourage the spirit of team work. Data collected were analyzed and presented with tables and percentages. In view of the findings made, the following recommendations accrued from the result of the research work: that leaders be democratic in their leadership styles as to create enabling environment to improve employees creative ability, leaders should consult their staff in taking key decisions, team members as to achieve set objective and finally, leaders should give adequate support to their employees when embarking on creative process.

Download Full Material-N5000