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Marketing Project Topics & Materials

PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA

PROFIT MAXIMIZATION: A STRATEGIC TOOL FOR SURVIVAL OF BUSINESSES IN NIGERIA ABSTRACT As we all know the objective of any business venture is to maximize profit....

The effect of corporate culture on corporate image. A study of adeniran ogunsanya college...

The effect of corporate culture on corporate image. A study of adeniran ogunsanya college of education, ijanikin, Lagos Abstract Every organization has its own distinct organizational...

Gender stereotyping in advertising

Gender stereotyping in advertising   Problem Statement That gender is one of the main segmentation variables for advertisers which is one of the factors that makes it...

The effect of Gender On Entrepreneurship Development In Nigeria

The effect of  Gender on Entrepreneurship Development In Nigeria Abstract The study probes the issue of gender equality regarding entrepreneurship development within the NIGERIA cultural context....

 IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY

 IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY ABSTRACT        The research work examines the IMPORTANCE of marketing research in...

The effect of word of mouth on consumer purchasing decision

The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company Introduction  Consumer behavior is a young discipline; the earlier books...

E-Commerce And Service Delivery In Jumia

E-Commerce And Service Delivery In Jumia CHAPTER ONE/ Introduction 1.1 Background of the study  “The market place isn’t what it used to be” (Kotler, 2000, pp.14). As...

INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY

INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY ABSTRACT The hotel business is arguably the...

The Effect Of Marketing Information System In Performance Of Small And Medium Scale Enterprises...

CHAPTER ONE  INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes...

PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK

PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by...
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