TOURIST DESTINATION: IMPACT OF MARKETING COMMUNICATION IN TOURISM PROMOTION IN NIGERIA

CHAPTER ONE/INTRODUCTION  Marketing communications forms a key aspect of the delivery of tourism services. This sector is heavily dependent on marketing because of the industries special characteristics as services. However, marketing communications is a great deal more than simply about advertising. Getting the right messages to the right people is perhaps one of the most […]

Impact of ICT on marketing of small and medium scale business in Lagos State

INTRODUCTION Recently, there has been an increase in the requirement to verify marketing activities across companies and determine the best strategy for fostering engagement and attribution among product shareholders in Lagos and throughout Nigeria (Solomon, 2003). The survey goes on to say that businesses are generally switching from the conventional methods that previously played a […]

The Marketing Strategy Employed By Cubana Group And The Prospects For The Growth Of Odogwu Bitters In Nigeria

Introduction Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on marketing’s strategic role in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). As a result of the marketing concept’s embrace of both strategic and operational decisions, marketing and strategic management […]

THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION

THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION ABSTRACT The study focused on branding and packaging as an effective tool for sales promotion in an organization, the case study of Guinness Company, Benin. Some of the objectives of branding and packaging are to identify the restriction impulse by […]

The Effect of Electricity Power supply on the manufacturing  sector output and productivity  in Nigeria

The Effect of Electricity Power supply on the manufacturing  sector output and productivity  in Nigeria    ABSTRACT This study is a critical evaluation of Electricity Power supply and manufacturing output in Nigeria.  The researcher made use of Ordinary Least Square (OLS) regression technique in analysing the Impact of Electricity Power Supply on Manufacturing sector in […]