TOURIST DESTINATION: IMPACT OF MARKETING COMMUNICATION IN TOURISM PROMOTION IN NIGERIA

CHAPTER ONE/INTRODUCTION  Marketing communications forms a key aspect of the delivery of tourism services. This sector is heavily dependent on marketing because of the industries special characteristics as services. However, marketing communications is a great deal more than simply about advertising. Getting the right messages to the right people is perhaps one of the most … Read more

THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

TABLE OF CONTENTS Title page i Approval page ii Dedication iii Acknowledgements iv Table of contents v Abstract viii CHAPTER ONE: Introduction 1.1 Background to the study 1 1.2 Statement of Problem 3 1.3 Objectives of study 4 1.4 Research Questions 4 1.5 Significance of the study 5 1.6 Scope of study 5 1.7 Operational … Read more

Impact of ICT on marketing of small and medium scale business in Lagos State

INTRODUCTION Recently, there has been an increase in the requirement to verify marketing activities across companies and determine the best strategy for fostering engagement and attribution among product shareholders in Lagos and throughout Nigeria (Solomon, 2003). The survey goes on to say that businesses are generally switching from the conventional methods that previously played a … Read more

Impact of E-Commerce And Service Delivery In Jumia Nigeria

The marketplace isn’t the same as it was in the past (Kotler, 2000, pp.14). According to Kotler’s explanation, changes in the market are caused by several causes, such as the progression of technology, globalization, and deregulatory policies, and these forces led to the emergence of new behaviors and issues. An rise in consumer expectation for … Read more

The Marketing Strategy Employed By Cubana Group And The Prospects For The Growth Of Odogwu Bitters In Nigeria

Introduction Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on marketing’s strategic role in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). As a result of the marketing concept’s embrace of both strategic and operational decisions, marketing and strategic management … Read more

EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF BUSINESS IN NIGERIA

EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF SMES BUSINESS IN NIGERIA CHAPTER ONE INTRODUCTION SMEs are the backbone of major developed economies and important contributors to employment, economic and export growth. In South Africa, SMEs account for 91 per cent of businesses, 60 per cent of employment and contribute 52 per cent of … Read more

THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION

THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION ABSTRACT The study focused on branding and packaging as an effective tool for sales promotion in an organization, the case study of Guinness Company, Benin. Some of the objectives of branding and packaging are to identify the restriction impulse by … Read more

The Effect of Electricity Power supply on the manufacturing  sector output and productivity  in Nigeria

The Effect of Electricity Power supply on the manufacturing  sector output and productivity  in Nigeria    ABSTRACT This study is a critical evaluation of Electricity Power supply and manufacturing output in Nigeria.  The researcher made use of Ordinary Least Square (OLS) regression technique in analysing the Impact of Electricity Power Supply on Manufacturing sector in … Read more

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