CHAPTER ONE/INTRODUCTION Marketing communications forms a key aspect of the delivery of tourism services. This sector is heavily dependent on marketing because of the industries special characteristics as services. However, marketing communications is a great deal more than simply about advertising. Getting the right messages to the right people is perhaps one of the most … Read more
TABLE OF CONTENTS Title page i Approval page ii Dedication iii Acknowledgements iv Table of contents v Abstract viii CHAPTER ONE: Introduction 1.1 Background to the study 1 1.2 Statement of Problem 3 1.3 Objectives of study 4 1.4 Research Questions 4 1.5 Significance of the study 5 1.6 Scope of study 5 1.7 Operational … Read more
INTRODUCTION Recently, there has been an increase in the requirement to verify marketing activities across companies and determine the best strategy for fostering engagement and attribution among product shareholders in Lagos and throughout Nigeria (Solomon, 2003). The survey goes on to say that businesses are generally switching from the conventional methods that previously played a … Read more
The marketplace isn’t the same as it was in the past (Kotler, 2000, pp.14). According to Kotler’s explanation, changes in the market are caused by several causes, such as the progression of technology, globalization, and deregulatory policies, and these forces led to the emergence of new behaviors and issues. An rise in consumer expectation for … Read more
Advertising is a tactical instrument that may be used to impact the thoughts and feelings that consumers have about a product or service. It is used to establish a presence in society as well as to stimulate the reactions of customers. There are a lot of large companies that depend on ads to increase the … Read more
Introduction Marketing research and practices have evolved drastically through time, with an emphasis on marketing as a management issue giving way to an emphasis on marketing’s strategic role in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). As a result of the marketing concept’s embrace of both strategic and operational decisions, marketing and strategic management … Read more
EFFECT OF TWITTER BAN ON THE MARKETING PERFORMANCE OF SMES BUSINESS IN NIGERIA CHAPTER ONE INTRODUCTION SMEs are the backbone of major developed economies and important contributors to employment, economic and export growth. In South Africa, SMEs account for 91 per cent of businesses, 60 per cent of employment and contribute 52 per cent of … Read more
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF PROMOTING SALES IN AN ORGANIZATION ABSTRACT The study focused on branding and packaging as an effective tool for sales promotion in an organization, the case study of Guinness Company, Benin. Some of the objectives of branding and packaging are to identify the restriction impulse by … Read more
The effect of twitter ban on marketing of products and services on the Internet among youths
The Effect of Electricity Power supply on the manufacturing sector output and productivity in Nigeria ABSTRACT This study is a critical evaluation of Electricity Power supply and manufacturing output in Nigeria. The researcher made use of Ordinary Least Square (OLS) regression technique in analysing the Impact of Electricity Power Supply on Manufacturing sector in … Read more
