THE IMPORTANCE OF CORPORATE BRANDING IN NIGERIAN’S ECONOMY

A STUDY OF EMENITE LIMITED, ENUGU)

ABSTRACT

Business organizations in Nigeria have failed to realize the importance of a good corporate branding or image management in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting it.

Corporate image infact goes beyond attractive products or rending quality services, especially in the face of our dynamic economy, where achieving a unique position and competitive advantage on corporate image becomes more and more difficult, expensive and requires an aggressive strategies to compete with.

Corporations in Nigeria are increasingly becoming aware of the enhanced value that corporate image branding strategies can provide for an organization. Branding in the classic sense is all about creating unique image or identities and positions for products and services, hence distinguishing the offerings from competitors.

Corporate branding employs the same methodology and toolbox used in product branding, but it also elevates the approach a step further into the board room, where additional issues around stakeholder relations (shareholders, media, competitors, governments and many others) can help the corporation benefit from a strong and well-managed corporate strategy. Not surprisingly, a strong and comprehensive corporate image strategy requires a high level of personal attention and commitment from the chief executive officer (CEO) and the senior management to become fully effective and meet the objectives. A strong corporate branding strategy can add significant value in terms of helping the entire corporation and the management team to implement the long-term vision, create unique positions in the market place of the company and its brands, and not the least to unlock the leadership potential within the organization. Hence a corporate image strategy can enable the corporation to further leverage on its tangible and non-tangible assets leading to branding excellence throughout the corporation.

This project study is focused on the importance of corporate branding in Nigeria’s economy that could be employed to build and promote corporate image managements effectively and enhance the profit margin of an organization.

A case study of Emenite Limited, Enugu was therefore undertaken. Findings revealed that;

they have a laid down corporate image though not effectively managed.
Strategies employed to promote corporate image are limited.
Responses are fairly high hence it can be said profitable.
Employee’s welfare and working environment need improvement.
There are needs to increase the scope of its social responsibility.
The image management should be periodically reviewed for improvement.

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PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIOONAL TOOL IN MARKETING OF SERVICES.

PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF SERVICES.

ABSTRACT

The desire to reach larger of the market motivates an organization into adopting public relations as an effective promotional tool, which could help it to achieve it is objectives in a competitive market. The purpose of this research was to examine the use of public relations as an effective promotional tool in the marketing of services at Keffi Community Bank Nig. Ltd. Also the objectives of this work include, investigating the need and importance of public relations in enhancing good image and help in maintaining good relationship with customers. Primary and secondary methods of data collection were used to assemble the data for this research work. The result of the work showed that public relations have contributed immensely to the sustenance of Keffi Community Bank’s objectives and competence. Meaning that, public relations are synonymous with achieving set objectives, and have a direct bearing on Keffi community Bank’s image and goodwill.Download Full Material-N5000

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Dec 14

MANAGEMENT OF PRODUCTION PROBLEMS IN MANUFACTURING COMPANIES IN NIGERIA

MANAGEMENT OF PRODUCTION PROBLEMS IN MANUFACTURING COMPANIES IN ENUGU STATE. A CASE STUDY OF ANAMMCO,PRODA, SUNRISE

Abstract

This study has examined the efficient management of production problems in manufacturing companies in Enugu state. The selected companies were ANAMMCO, PRODA AND SUNRISE.The research design used for this research work was descriptive research design. The questionnaire was the instrument distributed to the participants which was later retrieved. Frequencies, arithmetic means, standard deviations and statics were used to analyze the data. The findings of the study, showed that availability of raw material significantly enhance production. When the raw materials are available at the needed time, it is easy for manufacturing firms to meet production targets. However, another finding of this study is that adequate financial base enhances production. Manufacturing firms cannot function effectively or even produced goods without adequate capital. Based on the findings of this study, the researcher recommends as follows; there is a need to ensure that raw materials are available when needed. Thus, management should give production a priority in the manufacturing firms by ensuring that vitally needed raw materials are provided. Above all, management should endeavor to keep abreast of government policies on importation, taxes, tariffs which greatly influence production especially ANAMMCO, which relies partly on foreign spare parts for production.

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Apr 04

EVALUATING THE EFFECT OF ENTERPRISE RESOURCE PLANNING (ERP) SYSTEMS ON THE PERFORMANCE OF COMMERCIAL BANKS IN SOUTH-WEST NIGERIA

TABLE OF CONTENTS

Page
Title page i
Declaration ii
Approval iii
Dedication iv
Acknowledgement v
List of Tables x
List of Figures xi
List of Appendices xii
Abstract xiii

Chapter 1: Introduction

1.1 Background of the Study – – – – 1
1.2 Statement of the Research Problem – – – 5
1.3 Objectives of the Study – – – – – 8
1.4 Research Questions – – – – – – 9
1.5 Research Hypotheses – – – 9
1.6 Significance of the Study – – – – – 10
1.7 Scope of the Study – – – 10
1.8 Limitations of the Study – – 11
1.9 Definitions of Terms – – – – – – 12
1.10 Profiles of the Studied Commercial Banks – – – 13
References – – – – – – – 20

Chapter 2: Review of Related Literature
Introduction – – – – – – – 22
2.1 The Conceptual Framework of ERP systems – – – 22
2.2 ERP Systems Modules – – – – – 27
2.3 Evolution of Enterprise Resource Planning – – 28
2.4 Theoretical Framework – – – 30
2.5 Organizational Performance: Trends and Framework – 42
2.6 ERP Systems and Organizational Performance Measure – 50
2.7 Empirical Review of ERP systems Implementation and
Organizational Performance – – – – – 54
2.8 Selection Criteria for an ERP Systems – – – 60
2.9 ERP Systems Implementation – – – – 62 2.10 Key Resources Across Functional Areas- – – – 69
2.11 What Makes an Enterprise Resources Valuable – – – 73
2.12 Framework for IT and ERP Investment – – – 74
2.13 Impact of ERP Systems on Organizational Performance – 77
2.14 Overview of the Nigerian Banking Industry – – – 80
2.15 Nigerian Banking Industry and Information Technology 82
2.16 Drawbacks of the ERP Systems – – – – 84
2.17 ERP: Managing the Paradigm Shift for Success – – 88
2.18 Summary of the Review of the related Literature – – 94 References – – – – – – 96

Chapter 3: Research Methodology
Introduction – – – – – – – 107
3.1 Research Design – – – – – – 107
3.2 Sources of Data – – – – – – 107
3.3 Population of the Study – – – – – 108
3.4 The Sampling Technique – – – 108
3.5 Description of the Research Instrument – – – 109
3.6 Reliability of Research Instrument – – – 110
3.7 Validity of Measurement – – – – 110
3.8 Data Analysis Techniques – – – – – 111
References – – – – – – – 113

Chapter 4: Data Presentation and Analysis
Introduction – – – – – – 114
4.1 Data Analysis – – – – – – – 114
4.2 Reliability Analysis- – – – – – 116
4.3 Analysis of ERP Systems General Concept Questions – 117
4.4 Analysis Using Z-Test – – – – 122
4.5 Cross Tabulated Analysis – – – – – 126
4.6 Testing the Research Hypotheses – – – – 127
4.7 Categorization of the Responses of the Studied Banks on
the Research Objectives – – – – – 134
4.8 Discussion of the Research Findings – – – 136
4.9 Management Implications of Relevant Findings – – 146
4.10 Research Model on the Impact of ERP Systems on Bank performance – 148
References – – – – – – – 151

Chapter 5: Summary of Major Findings, Conclusion and Recommendations
5.1 Summary of Major Findings – – – – – 154
5.2 Conclusion – – – – – – 155
5.3 Recommendations – – – – – 155
5.4 Contribution to Knowledge – – – – 157
5.5 Suggestions for Further Research – – – – 160
References – – – — – – 161
Bibliography – – – – – – 165
Appendices – – – – – – – 178Download Full Material-N5000

THE IMPORTANCE OF CORPORATE BRANDING IN NIGERIAN’S ECONOMY